By the time you read this, I'll be on my way to Radiodays Europe in Vienna. This meeting of minds occurs every March somewhere in Europe. It is attended by over 1000 broadcasters from all over the world. It is a time for learning, sharing and growing in our craft.
I just returned from Australia, and was in Malta a month ago. I was also in Enid, OK and Calgary, Canada. From the largest to the smallest, this side of the big pond and over, both hemispheres, the challenges broadcasters share are the same: How to better serve our listeners and our advertisers?How do we continue to increase audiences and revenue?How do we meet the challenges of living in a digital world? How do we find great people to work at our stations?
I learned a long time ago that when I asked the question, "What are the greatest challenges your sales people face today?" I would get the same set of answers from all parts of the globe. Yes, the window-dressing may be different, but the basic challenges are the same.
Next month the NAB will be in Las Vegas. It provides another opportunity to meet and share with our compatriots. I hope that you may take the time to attend some of these industry meetings. Whether or not you attend the sessions, the off-hours' discussions can be invaluable. It's a time to "sharpen your own knife".
I'll be in Vienna 17-21 of March. I welcome the opportunity to meet with any of you who might be in attendance. You may reach me at Pat@patbryson.com to schedule a time.
I'll also be in Las Vegas 7-10 of April. I've set aside some time for meetings there as well. Email me if you'd like to reserve a time.
Until then....happy selling!