Bryson Broadcasting International Newsletter
Raising Radio and TV Revenues Worldwide!

1 April 2018

 

Greetings from BBI!

Today's competitive broadcasting environment means that we all must be better, we all must work smarter. Bryson Broadcasting International (BBI) is committed to helping broadcast organizations worldwide to raise their level of expertise in sales and management.

Our newsletters give you information about sales and marketing that you may use to increase your revenue. We hope that you may find them to be of great benefit to your sales success. Happy selling!
In This Issue
Radiodays Europe in Vienna
The Client's Corner
Words To Live By...
We Want To Help Your Staff Increase Revenue.
Radiodays 2018     Radiodays Europe in Vienna

Yes, it snowed. And snowed. But the participants were not deterred. 1600 broadcasters from 50 countries came to Vienna for the annual meeting of the minds. This conference attracts some of the best and brightest broadcasters from around the world. They come for fellowship, learning and a bit of fun.


 This is my 8th Radiodays conference. I attend to learn the latest challenges affecting broadcasters. I attend to meet people and to network with current and future clients. I am always reminded of what a small world radio is. I met people who know people I know. 


 The theme of this year's meeting was "The World is Listening". And, so it is. On many different kinds of devices. We saw proof that radio remains the most trusted medium in Europe. We heard from a brain researcher who talked about controlled attention and automatic attention and how to elicit responses to our information and commercials. We learned about using smart speakers to our advantage.

 

One disturbing set of facts from the UK showed that radio has 16% of the public's media day and garners only 4% of advertising revenue. Sounds very similar to the numbers in the U.S., Canada and Australia. 


We also heard from ad agencies that do not like radio. Why? Most of their reasons centered on the creative: we need to show pictures. KFC was one of the clients represented. Radio was up to the challenge!  We took one of their TV commercials and turned it into a radio commercial. Same theme: even more creative!  The agency had to agree. I think this proves the point that we need to constantly educate agencies on the power of radio.


 Another survey found that 80% of their respondents said that digital ad formats were the most hated ad formats.  Hummm.....

 

We also heard from 10 stations across Europe who use their platforms to help their communities. This is one of the places radio shines: our ability to find needs and address them within our broadcast areas. 

 

In addition to learning, we also had fun. A highlight was an evening reception at the Vienna City Hall. It was the perfect venue to sample Austrian cuisine and talk with friends. 


Next year, we will be in Lausanne, Switzerland. I intend to be there. Will you?

The Client's Corner


 

 A few numbers that will make your day:

52% of U.S. consumers access their music free

29% said their primary source for listening is free AM/FM radio.

17% said they will never pay to listen to music

 

Source: MusiComms 2018 Music Trends Survey

 Words to Live By......
  
 
 "

Never, never rest contented with any circle of ideas, but always be certain that a wider one is still possible."

                                                  Pearl Bailey
We want to help your staff increase revenue! We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise.  We customize our programs to meet your needs.  As needed, we make use of interpreters and produce sales materials in your language. If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com, or call us at 918.747.8774. Pat will be attending the NAB in Las Vegas April 7-10. If you would like to set a meeting with her, send us an email.
 
For more information about BBI, click here.
┬ęCopyright 2018 Bryson Broadcasting International
A little about me.....
Pat a8704 ch
 
Pat Bryson has worked in the radio industry for over 25 years. During that time, she was one of the highest billing sales people in the radio industry in her market. She was promoted to General Sales Manager, managing and training both experienced and inexperienced sales people . Her career advanced to General Manager, where Pat  created a culture of over achievement for her stations.
  
Through Bryson Broadcasting International, Pat now helps her clients to create that same culture of over achievement in their stations.
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3 at radio days
Pat with Evie Omirou and Siggi Gunnarsson at Radiodays Vienna
Pat and Julie Warner

Pat with Julie Warner of Commercial Radio Australia at Radiodays




pat cesco and evie

Pat with Cesco Van Gool of Stirlitz Media and Evie Omirou of ANTENNA FM in Cyprus