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(Poughkeepsie, NY) – Taste NY at Todd Hill welcomes Anjali Bhargava on Saturday, March 2nd, 2024, for chai masala and turmeric elixir samplings. The event will take place from 11 am – 3 pm, at the Taste NY market located at 4640 Taconic Parkway, Poughkeepsie, New York. Ms. Bhargava is the founder of Anjali’s Cup, a minority woman owned business in New York State. Fragrant and health supportive ingredients comprise Anjali’s offerings.
Inspired by the culture and rituals of her family’s native India, Anjali founded Anjali’s Cup in 2014, with the hope of making turmeric part of consumers’ daily habits through authentic, Ayurvedically balanced drink mixes and spice blends. Anjali’s reverence for turmeric began in childhood, watching her mother use the golden root to treat everything from colds and upset stomachs to sore muscles, and for helping manage Anjali’s struggles with an autoimmune issue that began when she was just eight years old. At age 37, she developed her own recipe, combining turmeric’s trusted benefits with a delicious taste and the convenience of a powder. Anjali’s Cup’s Resilience® Turmeric Elixir, the brand’s signature premium blend, was born.
Years later, Anjali set out to produce a chai masala that would reflect the flavors and traditions of her beloved subcontinent. Championing authentic representation continues to be a driving force of Anjali’s business, which has grown in the past nine years to include two turmeric elixirs, two chai masala blends and a golden milk mix, which include collaborations with Burlap & Barrel. Now 46, Anjali remains grounded in her commitment to sharing her good roots so that others may nourish theirs.
Decades in the making, Anjali’s products are as much her offering as they are her mother’s, from whom she learned how to cook and nourish herself with Indian ingredients and rituals. A super-taster from birth, Anjali learned to trust her palate at a young age. That is why when it comes to quality, taste and function, Anjali makes no compromises. Anjali’s Cup’s Ayurvedically balanced drink mixes and spice blends are sustainably sourced and deliciously versatile, making them easy to incorporate into a daily routine.
Passionate about introducing consumers to India’s authentic flavors and rituals and relentless in her pursuit of balance, health and wellness, the brand is Anjali’s love letter to her ancestors, crafted with reverence and gratitude.
Ms. Bhargava will provide free sample of her bestselling products at the event: Golden milk mix, chai masala with Turmeric and Saffron, and Anjali’s Cup’s Resilience® Turmeric Elixir. Her product line can be found on her website www.anjaliscup.com and http://instagram.com/anjaliscup. The company is located in Brooklyn, New York.
About Taste NY
The Taste NY small business incubator initiative has seen steady growth and recognition since it was created in 2013 to promote New York famers and producers. The program, which is overseen by the Department of Agriculture and Markets, has created opportunities for local producers to showcase their goods at a variety of venues throughout the State and at large public events such as the Great New York State Fair and the Barclays Tournament at Bethpage State Park. It has also helped the farms and companies participating in the program reach more customers, increase online sales, and in many cases, expand the processing capacity of their businesses. Taste NY’s food and beverage businesses also support the State’s farmers by using New York grown and produces ingredients in their products.
New York products sold under the Taste NY branding are available in more than 70 locations throughout the State as well as the New York State Office of Trade and Tourism in San Juan, Puerto Rico.
About Taste NY at Todd Hill
Taste NY at Todd Hill has been operated by Cornell Cooperative Extension Dutchess County since 2014 and has helped small brands in start-up and growth phases establish a foothold in specialty food, beverage, and retail markets. Showcasing agricultural products, Todd Hill supports local farms, as well as regional agritourism. It is a convenient stop for motorists on the Taconic State Parkway and welcomes tens of thousands of visitors each year. For vendor inquiries, please email Lachele Coninx-Wiley, Market Manager at lrc73@cornell.edu. www.ccedutchess.org/ToddHill https://tastenytoddhill.com
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