Evoque is a boutique communications firm that specializes in creating custom communications programs for water-related organizations. We focus on helping our clients effectively engage with their diverse audiences, giving them a voice within the communities they serve. 
Outreach + Education + Events
Woman at home on phone
Dear colleague,
Have you noticed how much MORE time you've been spending on social media since Coronavirus struck nearly three months ago? If your screen time is up - way up - you are not alone! Social media usage has spiked as a result of social distancing measures combined with people's natural desire to maintain relationships, get the latest news, and entertain themselves to pass the time.

If your organization is not using this time to ramp up its social media presence, you're missing out on a huge opportunity...an opportunity to maintain relationships with your customers; an opportunity to reassure them your utility/non-profit is continuing to operate safely to prevent service interruptions; and an opportunity to advance your communication goals by facilitating meaningful dialogue on key topics.

Want to elevate your social media presence but need a bit of guidance? We are here to help! Evoque specializes in creating custom social media strategies and content that achieves our clients' objectives. Read on to learn more and get our limited-time digital communications package promotion.

Warm regards,

Natalie J. Miller & Jessica H. Ouwerkerk
How to Start Planning an Effective Social Media Strategy &
An Example of Our Work
When it comes to an effective social media strategy (like anything else!) it all begins with a plan. This does NOT mean sitting down at your computer each morning wondering what to post that afternoon. It means taking the time to strategize and plan out your social media efforts for the next several months to a year. Here are some things to consider as you get started:

  • What are your main objectives in terms of issues and engagement?
  • What will your monthly/weekly themes be? Take into account seasonal issues and events.
  • How often and at what time of day will you post? All times are not equal!
  • What existing resources and assets can you use to drive engagement?
  • And most importantly, how will you measure success?

One example of a project Evoque executed is a social media content calendar for our client Colorado WaterWise. The calendar features monthly themes, sub-topics, and pre-written posts with imagery to take their social media efforts to the next level. We focus on providing turn-key solutions that make our clients' busy lives easier. See images at right for examples of social media posts we've created for their use.
Summer sale
Just because we're still stuck at home doesn't mean the important issues your organization faces are going away. In fact, you're doing your organization a disservice if you're not using this time to advance your communication goals and communicate regularly with customers.

That's why we're offering our newsletter readers a special communications package that features the most popular digital items - all for just $2,950 . This limited-time package is available through July 31 and includes:

  1. One Slideshow Video with music, text and images
  2. Five Social Media Posts
  3. One Email Campaign
  4. Content for One Webpage
  5. Key Messages

These communication pieces can be on any topic of your choosing, depending on your organization's goals and priorities. Want to take advantage of this great deal? Just give us a call or drop us an email. We look forward to working with you!
(949) 274-6492 or (714) 496-0839