Most B2B organizations get started the same way. They identify a niche problem and develop a solution. Then they do it again, and again. This formula might work for years. But eventually products commoditize, markets shift and the law of diminishing returns kicks in. The ideal time to re-route your growth strategy is before your growth starts to taper off.
Here are seven things to consider to keep your growth in high gear.
The next big leap for the B2B product management profession will be a complete shift away from "market problems" to a focus on "customer goals." This will be the turning point that finally takes B2B product management to the level of influence and leadership it has always aspired to in the organization. Why?