Read The Room
by Rand Fishkin

When folks ask me about how best to do marketing right now, my answer is consistently turning into the same three words: Read the room.
Imagine you've walked into a religious space. This room is sacred to the people inside it. When you speak, whatever you say will be viewed through the context of where you are. That's exactly what Covid-19's done to our planet.

SPI Software recently announced they've observed a surge of interest among vacation ownership/timeshare resort operators in exploring how to operate more efficiently after the current COVID-19 situation dissipates. This trend extends not only from reviewing front and back-of-the-house operations, but also to a resort or vacation club's technology.

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