SMSDC News                                 August 2018
From the President's Desk

On October 14-17 in Austin, TX, SMSDC will co-host the 2018 NMSDC Conference & Business Opportunity Exchange.  More than 6,000 corporate CEOs, procurement executives and supplier diversity professionals from top multinational companies, as well as leading Asian, Black, Hispanic and Native American business owners, veterans associations and international organizations will gather and  experience the nation's premier forum on minority supplier development.
With Corporate Co-Chairs, Dell; Toyota and Wells Fargo as well as MBE Co-Chairs, InGenesis & Ongweoweh Corp, the conference  program is sure to provide unparalleled opportunities for those in attendance.  

New for 2018!!!  T he one-day Business Opportunity Exchange has been moved to Tuesday, October 16th, and will provide more than 700 exhibit booths. Corporations and MBEs will showcase their products, services and solutions while establishing collaborative business relationships and ongoing networking. Chief procurement officers and seasoned minority business executives will engage in thought provoking panel discussions on not just "best practices" but proactive practices on how we are going to collaborate to build and operate supplier diversity in the future. Matchmaker sessions (by appointment only) will feature corporate buyers, sourcing managers and procurement experts participating in up-close and One-on-One Matchmaker Sessions with NMSDC certified MBEs willing and ready to fulfill the needs of upcoming opportunities. Empowering workshops are in the planning to provide invaluable information on the latest trends, tips and opportunities to connect and move your business forward.  To end the exciting four day conference, a black-tie Awards Banquet will take place on Wednesday, October 17th   to celebrate the success and achievements of your peers. 
If you have not already registered, now is the time!  Early bird registration ends August 3rd!  Please visit for up to the minute information regarding this dynamic conference. 

In This Issue

Thank you for your SMSDC Application. To ensure your application is processed in a timely manner,
will be added to ANY applications that are received via FEDEX, CERTIFIED MAIL or REGULAR MAIL.
ALL NEW and RECERTICATION applications are to be uploaded without exception. If you are having trouble uploading your documents, please contact:
Eduardo-Muniz-Fraticelli at 512.297.6478, e-mail

He is available Monday - Friday 8:30-5:00p.m. CST


Requirement for All New MBEs:
You must participate in the training prior to the Certification Committee reviews your application.

All new MBE's must attend a Pre-Certification & Post-Certification training.  The training will be held by conference call several times a month for each session.  Please make sure to attend one pre-certification & one post-certification training in order to complete the certification process. Appointment is not necessary.

The following are dates available for July:
Wednesday, August 1st
Wednesday, August 8th
Wednesday, August 15th
Wednesday, August 22nd
Wednesday, August 29th
Each training is from 10am - 11am CST
Conference call number: 641-715-0700
Access Code:  372354#
En EspaƱol:
La llamada requerida para poder obtener la Certificacion de Minoria esta disponible cada Miercoles del mes de 11am - 12pm CST.  Esta conferencia es requerida para todas las certificationes nuevas. 
Porfavor marcar al 641-715-0700, codigo: 372354# 

When Applying for New & Re-certification
All of the information you upload and save to the portal will still be there & ready for you to continue the application process at your convenience. Rest assured the information that you provide is kept completely confidential.
Please be advised after 180 days, ANY incomplete applications will be automatically removed from the portal. The applicant will then have to BEGIN the application process all over again. 
Should you have any questions or require additional assistance, o ur Certification Manager Eduardo Muniz-Fraticelli can be reached via e-Mail:
or at his direct line at 512-297-6478.


SMSDC offers subscription services to all of our Corporate Members, Certified MBEs & Certified MBEs from other RMSD Councils.  What are subscription services & how will they benefit my business?
Subscription services include:

Access to developmental tool: Benchmarking &  Capacity Plus during our major events


Business Plan Enhancement




Lunch with the SMSDC President


Referrals & Introductions


Corporate Supplier Diversity Portal Registration


Industry Group Participation


Business Market Research


Targeted Matchmaking during the Premier Face Time Expo event


Access to MBE2MBE Database


Fees for subscription services vary.  Contact our Austin office at 512.386.8766 or email us at today.  

OCTOBER 14-17, 2018
Host Council of
"NMSDC's 2018 Conference & Business Opportunity Exchange"
Austin Convention Center
Austin, TX


The SMSDC is pleased to welcome our newest Premier Platinum Corporate Member, ConocoPhillips!  Our sincerest thanks to Shawn Green, Director, Transactional Excellence & Business Automation.

Aldez Containers, SMSDC's newest Local Corporate Member & Silver Corporate Sponsor!  Thank you for your support!









    Real Time Solutions

The SMSDC is a non-profit organization dedicated to certifying, connecting and developing minority-owned businesses (MBEs). Through active leadership & professional education, the SMSDC works with major corporations throughout the United States and MBEs within the Central and Southwest Texas regions, Oklahoma and New Mexico to increase participation in diversity programs.


Austin headquarters: 512.386.8766 
El Paso: 915.433.0612
Oklahoma: 405.767.9900 
San Antonio : 512.297.6478

From your MBEIC Chair:

It is an exciting time to be part of SMSDC! And the more involved, the more you learn about what is going on behind the scenes, and what we can do to benefit from a conference such as NMSDC's 2018 National Conference in Austin this coming October 14-17.

I want to take this opportunity to report to SMSDC's MBEs that leadership, committees and organizing groups are continuously working hard to put together an impactful and productive program, with knowledgeable and inspiring speakers no one should miss! When you know that business professionals are coming from not only all over the US, but from many other countries to take part in this great conference, we really should take advantage of it, and make it count!

We know that many MBEs and corporations look up to Texas as the best state to do business in the US; and perhaps in the entire world! And knowing that corporations and MBEs alike look forward to getting a piece of this experience at the National Conference & Business Opportunity Exchange, should remind us it is a great time to be part of SMSDC and have this event near home.

Whether you are located in Texas, New Mexico or Oklahoma, we are all proudly SMSDC and we need to saddle up for the ride!

So, don't wait! Hopefully you are able to take advantage of Early Bird Registration; and now let's prepare for the conference and make it the most meaningful event for our businesses.

Beatriz Fernandez

News from NMSDC:
NMSDC Names New President: Adrienne Trimble from Toyota

SMSDC is proud to share this exciting news: 
Past Board Member, Adrienne Trimble, has been announced the NEW President & CEO of NMSDC!

The National Minority Supplier Development Council is pleased to announce the selection of Adrienne Trimble, General Manager, Diversity & Inclusion, Toyota Motor North America, as President and Chief Executive Officer, effective August 1, 2018.

NMSDC's Board Chairman, Joseph Hinrichs, stated, "On behalf of the NMSDC Board of Directors, we are pleased to have a leader of Adrienne's caliber join our team. This is an exciting chapter for NMSDC and I have no doubt that Adrienne's skills and experience will help shape the future of our organization.

" In her statement, Ms. Trimble said, "I am honored to be taking on this leadership role with NMSDC and look forward to ensuring our organization and our stakeholders remain positioned for sustainable growth and success."

Adrienne Trimble's appointment marks a unique, significant milestone in NMSDC's long and close relationship with Toyota. Ms. Trimble led the company's Supplier Diversity initiative from 2005 to 2012, where she directed the development of essential supplier relationships with Toyota's North American operations and diverse businesses across the country.

Toyota received numerous accolades under Ms. Trimble's direction, including Corporation of the Year by the NMSDC and a number of local affiliate regional councils. Ms. Trimble joined Toyota in 2000 to establish the company's recruitment strategy and organization design, succession planning and labor cost management efforts. Her previous experience included Human Resource leadership roles in financial services, media and healthcare industries. "

All of us at Toyota are especially appreciative that NMSDC has tapped one of our outstanding executives, Adrienne Trimble, to be its president," said Al Smith, Group Vice President of Social Innovation, Toyota Motor North America. "This is a singular opportunity for her and for us, and as such demonstrates Toyota's commitment to NMSDC and minority supplier development.

" Mr. Hinrichs, in his statement, thanked Ms. Trimble's predecessor, NMSDC Interim President Louis Green, noting, "We also thank Louis Green for his service and for helping us stay on track during this important transition." 
2018 MBE "Idol"

On Tuesday July 24th, 2018 Dell was the site of SMSDC's second annual 2018 MBE "Idol" Finals. Karen Washington, Global Director-Supplier Diversity & Supply Chain Innovation Diversity for Dell, warmly welcomed SMSDC's 2018 MBE "Idol" Finalists. Karen Box, President & CEO of the SMSDC served as emcee and kept the entire event running smoothly. She thanked Karen Washington and the unprecedented judges, who are buyers for Dell, for their participation in the day's event.
Armed with their powerpoint presentations, Beatriz Fernandez, President, DataXport; Jacky Washington, Business Development, Requested Personnel; and Nippy Betz, President, Scholarship Leadership Institute individually competed. Each Finalist was given 15 minutes for their presentation followed by a series of questions and one-one-one feedback from each of the Dell judges. All were contestants were judged on their quality of presentation, relevant skills and experience, clarity of message and marketing strategies. After the judges had tallied the MBE "Idol' scorecard, Beatriz Fernandez, President, DataXport was awarded SMSDC's 2018 MBE "Idol" of the Year.
Beatriz will receive a one on one exclusive lunch with a Dell executive, in addition to being featured along with her company, DataXport, in an upcoming issue of SMSDC's monthly e-newsletter. She will serve as the keynote speaker at El Paso's Regional Task Force' year-end event and serve as a "Honorary Judge" for the MBE "Idol" in 2019.
The event was a tremendous success and plans for SMSDC's MBE "Idol" 2019 are already underway!
The SMSDC would also like to sincerely thank Sheela Ooi, Supplier Diversity Analyst in addition to Karen Washington, Global Director - Supplier Diversity & Supply Chain Innovation and all of the judges for their assistance, involvement and enthusiasm.

MBE "Idol" kicked off earlier this year with regional preliminaries in each of our services areas followed by semi-finals during SMSDC's Premier Face Time expo.  If you are interested in participating in the 2019 MBE "Idol", stay tuned for details coming early 2019.

2018 MBE "Idol" winner

"The MBE Idol Contest was extremely exciting every step of the way. Imagine professionals at every stage providing you with feedback on how to improve your message and make a more meaningful and relevant sales pitch! All the participants were great, and I admire everyone's presentations. It was a wonderful learning experience to us all. I am grateful to everyone at the council for this opportunity, and to all the judges who gave of their time to support us MBEs. Thank you!"

After having graduated from the Universidad Autonoma de Chihuahua with a BS degree in Psychology, moving to Cd. Juarez and meeting Jorge, her now husband of 29 years, with whom she has raised their 4 children; Beatriz stated working in the then fast-growing Maquiladora Industry, beginning a career in the Business Process Outsourcing field.   
Beatriz and Jorge started DataXport (a binational company) with a group of managers from the data capture and technology sectors, where Beatriz's enjoyed the excitement of helping fulfill all the needs of a small business; particularly on the administration side, in support of the growing operation. Her attention has now switched to Business Development and Contracting with focus on government and corporate opportunities.
Having been actively involved in the business community at the local chambers and industry groups, including SMSDC (in addition to the local Catholic Church) whenever Mrs. Fernandez has had the opportunity, she has passionately answered her calling to be of service to others. More recently, after her MBEIC election for SMSDCM she has invested time and effort in promoting, developing connecting and advocating for MBES; and helping provide more value to corporations through participation in this committee.

Located in El Paso Texas with additional operations in Ciudad, Juarez, MX under the IMMEX program, DataXport is a Certified Minority, Small and Women Owned - Business Process Outsourcing Company; offering Contact Center Operations, Document Management and Business Automation Solutions.
DataXport serves direct customers in the federal, state and local government, as well as educational and private sectors;and is a Tier 2 supplier for the telecommunication, energy/utilities, manufacturing, hospitality industries; among others.
DataXport works to help customers improve efficiencies, reduce cost and concentrate on their core business through high quality, cost effective customer-centered services .

Early Bird Ends TOMORROW, August 3rd!

2018 NMSDC Conference & Business Opportunity Exchange
Austin, TX  |  October 14-17

SMSDC is proud to be the Host Council of the 2018 NMSDC Conference. 

The NMSDC Conference and Business Opportunity Exchange is the nation's premier forum on minority supplier development. For four days, more than 6,000 corporate CEOs, procurement executives and supplier diversity professionals from the top multinational companies, as well as leading Asian, Black, Hispanic and Native American business owners and international organizations will convene in Austin, Texas, to re-energize their collective efforts to Certify > Develop > Connect > and Advocate for solid minority firms in the global corporate supply chain.

This one-of-a-kind event features:
  • Thousands of corporate executives, procurement professionals and Asian, Black, Hispanic and Native American business owners
  • More than 20 targeted sessions and workshops
  • A one-day Business Opportunity Exchange with more than 700 exhibit booths
  • A black-tie Awards Banquet
  • Endless opportunities to network, network, network!

To register today, please visit

Early bird registration ends on August 3rd!

*Please note, you must be a Corporate Member or an Active Certified MBE to attend the conference.  If your certification has recently expired, please re-new now.  You do not want to miss this event!
2018 MBE "Idol" FINALS
Tuesday, July 24th
Dell Headquarters
Round Rock, TX

L to R 
Darlene Owens, Dell
Beatriz Fernandez,
Carol Thomas, SMSDC

L to R 
Darlene Owens, Dell
Jacky Washington, Requested Personnel
Carol Thomas, SMSDC

L to R 
Darlene Owens, Dell
Nippy Betz, Scholarship Leadership Institute
Carol Thomas, SMSDC

Additional images are available on our website, under Photo Gallery.  If you would like a copy of an image, please contact Mayra Pena at


New Certified MBEs!

JULY 2018
Alfaro Education Services - Hutto, TX
Ninskers, Inc - El Paso, TX
Sort and Rework - Brownsville, TX

JUNE 2018
Railroad Signaling Solutions, LLC - Broken Arrow, OK
TAM Logistics, LLC - La Marque, TX
Walters Construction Company, LLC - Kinta, OK

MAY 2018
High Dive, Inc. - Austin, TX
Innovative Gateway Talent, LLC - San Antonio, TX
Mobile Cardiac Imaging, LLC - Austin, TX
Redding Construction And Management LLC - Austin, TX
Xyples, LLC - Round Rock, TX

Welcome Back!  Returning MBEs

JULY 2018
3G Construction Inc
Advanced Workzone Services, LLC
Ancira Enterprises
Arguindegui Oil Co II Ltd
Austin Tele-Services, LP
Beltran's Printing, Inc
Blend Medical Products, Inc.
Blubonnet Chrysler Dodge LLC
Chema's Trucking LLC
Dependable Business Solutions
Fairway Landscape and Nursery, Inc.
Flexcraft LLC
Freight Dispatch Service Agency, LTD
Genesis Networks Enterprises, LLC
Genesis Networks Global Svcs/Wavecreste
High Tech Tools LLC
House of Webster, Inc.
i do promos LLC
Interlink Trade Services, LTD.
Kahlig Enterprises, Inc.
Limons Road Service
M. A. & Sons Inc.
Mercury Trade LLC
Mirsa Manufacturing, LLC
Moondance Inc
Mustang Express, LTD
North Park NE Motors LLC
Ohman Enterprise LLC
Pedraza Customhouse Brokers, Inc.
PROD Design & Analysis, Inc.
Purchase Power Exchange, LLC
QHE Logistics, Inc.
RLN Holdings International, LLC
Sanders\Wingo Advertising, Inc.
Seed & Grain Exporters
The Ross Group Construction Corp.
Trade Management Solutions
TRE & Associates, LLC
Ventus Logistics, LLC
The Importance of NOT Letting your  
SMSDC Certification Expire!
We frequently receive frustrating calls by our MBEs telling us their SMSDC/HUB Certification has expired. Once your SMSDC certification expires, ALL MBEs have to begin the entire certification process from the beginning. Please note, WE NO LONGER ACCEPT PAPER APPLICATIONS. ALL certification is now done on-line. There are no exceptions.
For those MBEs in the STATE OF TEXAS, in addition to beginning the entire certification process all over again, the HUB certification, which enables you to bid on contracts, is no longer valid. The HUB certification process is only done once a month. This means for those MBEs in the State of Texas, they will now have to wait an entire month for their HUB certification.
Please make sure to check the expiration date on your SMSDC certification. You will receive an e-mail notification from the AdaptOne portal which looks similar to the image above.   

DO NOT ignore this e-mail. It is a courtesy reminder your certification is about to expire.   

Please contact Gabrielle Ramirez at 
SMSDC along with Corporate Member, Johnson Controls Inc, is proud to offer Developmental Classes to all Corporate Members & Certified MBEs during each of our regional events. 

Learn more about these classes and how to register for the next session!

Benchmarking Plus is a process for corporations that seek to accelerate their supplier diversity initiatives based on real world experimentation. This two year process takes your corporation from where it is today to where it needs to be in the future in order to engage minority businesses in a sustainable manner.  Benchmarking Plus delivers the tools and management perspective to help your corporation determine what it is doing right and how you can help it approve.
Capacity Plus is a process for certified minority business enterprises that seek to enhance their sales and marketing processes and build their capacity to work with Fortune 500 corporations. This two year process provides practical insights that will help you address business challenges.  Capacity Plus delivers the tools and management perspective to help your company demystify corporate procurement processes.

Benchmarking Plus & Capacity Plus are led by Johnson Controls Inc, a world leader in supplier diversity, with more than 600 diverse suppliers and $1.8 billion in diverse spend.

If you are interested in signing up, please contact Mayra Pena at or call 915.433.0612.  These classes are complimentary but you must be an active corporate member or certified MBE to attend.