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Powering Your Marketing with A.I.
A.I. is fundamentally transforming how business is done across the entire enterprise. When A.I. first hit Mainstreet, my marketing clients would ask how to start, which products to adopt, and how much time and money it might save. With use, their questions have become much more sophisticated, and often times they ask their trusted tools with their questions these days! For those ready to embrace AI in their marketing, I asked my AI tools to tell me what they can do for my clients and here’s word for word what they told me:
- AI algorithms can analyze customer behavior and preferences to deliver tailored product recommendations, enhancing engagement and conversion rates.
- AI tools can automate content creation for various channels, including social media posts, blog articles, and email marketing campaigns.
- Chatbots powered by AI can provide 24/7 customer support, handling inquiries and resolving issues efficiently.
- AI can analyze vast datasets to predict customer behavior, market trends, and potential issues, enabling proactive decision-making.
- AI can optimize social media posting schedules, identify trending topics, and personalize content for specific audiences.
- AI tools can analyze search trends, identify keywords, and optimize website content to improve search engine rankings.
A few words of warning. The power of A.I. can be limited. For example, it can’t produce powerful creative concepts based on its own strategic vision. You still need an expert. Some of the output can be dull, average, or downright plagiarized so please be careful by reviewing copy and keep pushing your tools with more specific prompts. A.I. has transformed how marketing is done and the pace of change is staggering.
If you’d like to discuss how to power your marketing through effective AI adoption, or if you need some seasoned strategic advice to make sure your AI is actually intelligent, please drop me an old fashioned email: Rick@AtlanticStrategies.NET
Rick McKenna
BABCNE President
CEO Atlantic Strategies
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Save the date! US-UK Polo Match
August 30, 2025, 5:00 pm
Team USA will once again take on Team England in one of the most iconic matchups of the Newport International Polo Series.
This historic rivalry goes beyond just a game—it’s a nod to the rich history of polo, from its origins in ancient Persia to England’s role in modernizing the sport and spreading it throughout the world.
The annual showdown between USA and England echoes a shared past, where polo—along with much else—was passed from one nation to another.
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Interested in getting more involved? Please reach out to Richard Hawke, Event Organiser and BABCNE Membership Chair: rich@hawke.tv
We would like to thank our sponsors:
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Announcing the Great British Shakeoff!
September 15, 6:00 pm – 8:00 pm
Blackmoor Bar & Kitchen, Charlestown
Join us for the “Great British SHAKE OFF”, a BABCNE effort to collect original cocktail recipes submitted by our community! Submit your original recipes by September 8, in advance of this special event at Blackmoor Bar & Kitchen, in Charlestown, on September 15, where we will be able to sample the actual concoctions.
Guidelines:
- The cocktail can be either alcoholic or not,
- needs to be made with common ingredients found at any bar,
- can be a clever variation on a classic recipe,
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but above all needs a great name that celebrates British-American connections!
- Submit your recipe to: info@babcne.org
| | Our thanks to event supporters | | |
Join us for the 31st Annual, International Business Forum & Networking Evening. This year the event will focus on Global Trade in Transition: Leveraging Shifts in Policy, Partnerships and Supply Chains. Amid evolving trade policies, shifting alliances, and challenges to the global supply chain, this year's Forum explores how international businesses are adapting to a new era of global trade defined by accelerating technological change, strategic realignment and new partnerships.
Moderator: Doug Banks, Executive Editor Boston Business Journal
Speakers include:
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Dr. Amy Zeng, Dean of Suffolk University's Sawyer Business School
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James Colimon, Global Affairs, City of Boston
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Michael Erb, Global Vice President, Fluence Energy
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Rahul Kappor, Director Healthtec, CPI
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Professor Shahruz Mohtadi, Department of Economics, Suffolk University
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Jeevan Ramapriya, Executive Director, MOITI
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Ken Vacovec, Managing Partner, Vacovec, Mayotte and Singer
In person | Suffolk University | Tuesday, October 14, 2025 5:30PM to 8:30PM
In recognition of these endeavors, two proclamations were received at the last event:
| | | | Members and guests enjoying the British Flair | | At the After-Hours reception on August 7 | | |
Special Offer for BABCNE Members!
September 16 - 17, 2025, Boston
LSX USA Congress is a highlight of Biotech week Boston and gathers leaders from the US biotech, medtech, and pharmatech sectors to network, showcase innovations, and explore partnership opportunities.
BioPartner UK is offering a 12% discount for BABCNE contacts to attend, and to join
the UK delegation for support and promotion.
Questions: Trishita Bose
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Your BABCNE Membership Today
We connect. We inform. We support.
Now is the ideal time to renew your membership—or join for the first time—and take full advantage of what’s ahead in 2025. JOIN US!
Video courtesy of Hawke Commercial Filmmaking
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What the New UK–US Trade Deal Means for Your Transatlantic Growth
Andrew Fahey, CEO Briars, BABCNE Member
As a new member of the British-American Business Network of New England (BABCNE), we’re excited to join this community share insights from the field, because for transatlantic businesses, this moment matters.
Firstly, let me introduce myself - I’m Andrew Fahey, CEO at Briars. With a background in accountancy, law, and financial services, I’ve spent the past 20 years leading high-growth businesses and advising private equity-backed firms on international expansion across EMEA, APAC, and North America. Helping boards and non-executive directors in both the U.S. and U.K. align strategic ambition with practical execution to drive long-term growth. I’m looking forward to connecting with more of you in the BABCNE community.
In terms of Briars, we’ve spent 30+ years helping organisations with international expansion, with a particular strength on the U.S. – U.K. corridor. This transatlantic corridor makes up the majority of our work, and right now, we’re seeing more activity than at any point in the last decade.
What’s Behind the Momentum? A Game Changing Trade Deal
Read the whole article here
LIsten to Andrew here | Join us for a breakfast inperson session on October 8
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The ATA Carnet is A Gateway to Global Growth
Curt E.H. Wilson, President and CEO, boomerang carnets and BABCNE member
Have you ever dreamt of growing your business internationally? Or needed to demonstrate your product at an important global trade event? Or wondered how to avoid customs delays when traveling abroad with expensive equipment?
The ATA Carnet, also known as the Merchandise Passport, could be the answer. Whether it be for testing, demonstrating, exhibiting, showing, presenting or promoting, an ATA Carnet as the temporary means of export is the reliable, and flexible, choice.
Boomerang carnets® is a premiere ATA Carnet issuer in both the U.S. and U.K., providing fast, reliable, and cost-effective solutions for your temporary export needs. For nearly 40 years in the U.S. and over a decade in the U.K., we’ve assisted businesses temporarily clear goods across international borders with this customs document—the ATA Carnet—saving time, money, and hassle at customs.
Learn more here
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Did you know....
The British American Network (BABN), engages with the US and UK governments on a broad range of policy issues impacting the flow of goods and services between the UK and North America. The New York/London chapter, named British American Business (BAB), represents all the chapters on policy matters, the latest update of which is below.
For more details visit: https://babn.org/about-us/ The BABCNE is a founding member of the network of 20 chapters.
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Trade Policy Update here
July 2025
June continued to see major developments to the transatlantic trade and investment environment, with the implementation of some of the provisions agreed in the US-UK Economic Prosperity Deal provisions, particularly the tariff reductions for the UK auto and aerospace sectors. While there is still progress to be made, this implementation was a welcome announcement to UK exporters to the US. Three days later, the UK’s New Trade Strategy was published, providing a framework for stronger trade policy and trade promotion alignment.
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In addition, BAB published its latest annual Trade Guide for 2025/26, marked by a launch event held in New York, with the support of HM Trade Commissioner for North America, Oliver Christian. This year’s Guide is a great resource for US companies exploring opportunities to export or expand their business into the UK. BAB also celebrated the 5th Transatlantic Growth awards, which acknowledged US and UK businesses that had made significant transatlantic investments in 2024.
On the policy front, BAB has been actively engaged in advocacy against provisions within the One Big Beautiful Bill. BAB was pleased with the recent announcement to remove Section 899 from the document, providing a greater level of certainty for the investment corridor.
BAB also released its 2025 report on the transatlantic Life Sciences environment, further affirming the importance of the sector following the signing of the US-UK Economic Prosperity Deal and its prioritisation within the UK’s recently published Modern Industrial Strategy.
July Policy edition | Finding your Way
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BritishAmerican Business Response to the International Relations and Defence Committee’s Call for Evidence on the UK’s future relationship with the US
BAB, August 13, 2025
The International Relations and Defence Committee undertook an inquiry into the UK’s future relationship with the US. This was an opportunity to evaluate the current state of the transatlantic relationship and make evidence-based recommendations to the UK government about how the relationship can be strengthened whilst simultaneously ensuring it continues to safeguard UK interests in the years ahead.
The three areas of interest consisted of: 1) assessing the special relationship; 2) economic relationship; and 3) bilateral relationship and wider international engagement.
BAB submitted evidence to the Committee’s inquiry, highlighting the enduring strength and strategic importance of the UK-US ‘special relationship’.
Read more
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30% tariffs. In what world does this make cents?
Institute of Directors, Emma Rowland, July 17, 2025
Upon 1 August, countries around the world will have either, ideally, secured some form of deal with the US, or will less ideally, brace for increased tariff measures. Nations around the world were sent letters in the first couple of weeks of July outlining how their tariff rate would change without a deal. For example, Brazil’s 10% 2 April rate would increase to 50%. Mexico and Canada, which didn’t originally receive additional tariffs on liberation day, could be subject to 30% and 35% respectively on 1 August.
Some nations will be relieved that their letter contained news of tariff reduction, such as Sri Lanka, which could see their rate cut from 44% to 30%, or Moldova, from 31% to 25%. And so far, China, Vietnam and the UK are the only nations to have managed to secure a deal, or at least an agreement in principle, shielding them from the worst of the levies.
The EU is in Trump’s sights. | Read more here
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GDP first quarterly estimate, UK: April to June 2025
First quarterly estimate of gross domestic product (GDP). Contains current and constant price data on the value of goods and services to indicate the economic performance of the UK.
For more details
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Call for British Museum to take Bayeux tapestry to ‘1066 country’
MP calls for region where Battle of Hastings took place to be included in events surrounding return of artwork
Guardian, Nadia Khomami, July 14, 2025
The MP for Hastings and Rye has called on the British Museum to let the Bayeux tapestry spend time in “1066 country” when it comes to the UK, and to ensure the region reaps the benefits of the “once-in-a-generation exhibition”.
The tapestry will return to the UK for the first time in more than 900 years as part of a landmark loan agreement announced by the prime minister, Keir Starmer, and the French president, Emmanuel Macron.
The 70-metre embroidered cloth, which depicts the 1066 Norman invasion and Battle of Hastings, will go on display at the British Museum from September next year.
More here | About the Tapestry
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250th Anniversary of lantern signal
Old North Church, Boston
Unvailing of the Old North Church forever postage stamp commemorating the 250th anniversary of the lantern signal and Paul Revere's ride with The Rev. Dr. Matthew Cadwell and Nicola Moss, HM Deputy Consul General.
For more details read here
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Foreign travel advice
Get advice and warnings about travel abroad, including entry requirements, safety and security, health risks and legal differences. Details https://www.gov.uk/foreign-travel-advice
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Travel from the UK
to the US
You should comply with all entry, visa and other conditions of entry. If you’re not sure how these requirements apply to you, contact the US Embassy or a Consulate in the UK.
More details can be found on this link:
https://www.gov.uk/foreign-travel-advice/usa/entry-requirements
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Travel from the US
to the UK
You will need an Electronic Travel Authorisation (ETA). More details can
be found on this link:
https://uk.usembassy.gov/
| Application process: https://www.gov.uk/guidance/apply-for-an-electronic-travel-authorisation-eta | | | | |
BABCNE SOCIAL MEDIA
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BABCNE Mission: To foster business development and networking opportunities between the United Kingdom and New England.
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