July 2018 
Current purchasing procedures are often inefficient and time consuming. Are you frustrated with the way your company internally orders and distributes your print, marketing, and promotional items?
You're not alone. We've found that most companies struggle to consolidate multiple suppliers, and are looking for ways to order and manage their print and marketing materials online, eliminate shortages, and control warehouse and fulfillment costs.

That's where PRINT Link comes in.
Our  PRINT Link customers realize cost savings by having access to valuable managerial reporting that provides them with order history and product usage, allowing them to make better, smarter buying decisions.

Just a few benefits of our print management system...
  • Instantly proof stationery and card orders
  • Minimize errors by viewing images of your items prior to ordering
  • Modify your online catalog as needed
  • Access inventory levels
  • Maintain control over corporate standards
  • Free storage in our Omaha warehouse
  • Distribute materials easily from our Omaha warehouse
  • Next day "just in time" deliveries

So you've decided to take the plunge and become your own boss. Congratulations! Being a business owner can be both gratifying and frustrating to a level that few other things can compare to. One of the most important things to understand is that "if you build it, they will come" does not always ring true. You need to market your business, and do so in a way that is sharp and professional . ..   Read more.
Featured Product: 

Make giving gift cards more fun for your customers by placing them in a convenient holder. They will appreciate your thoughtfulness and love the ability to write a personal message or gift card amount on the inside.   
Make Tangible Brand Connections with Direct Mail Postcards

If you're thinking that in today's digital age, direct mail marketing is dead, think again: Research shows that printed media resonates with consumers:
  • 70% of Americans consider physical mail "more personal" than email (Experian Data Quality Group)
  • 60% of ad mail recipients will visit the website if it is listed on the ad (Experian Data Quality Group)
  • Consumers who receive ad mail spend 28% more than those who don't (USPS)
To gain a greater understanding of how the brain reacts to physical vs. digital mail, the United States Postal Service partnered with the Center for Neural Decision Making at Temple University's Fox School of Business to gauge responses to physical and digital advertising pieces. Researchers found that:
  • Physical ads triggered activity in a part of the brain that corresponds with value and desirability.
  • Participants had a stronger emotional response to physical ads and remembered them better.
A physical and tangible media, direct mail is a powerful channel for promoting your brand. Based on  neuro-marketing research in direct mail, the Data and Marketing Association shares these best practices to help guide you in making the most of your next campaign:

Be bold.  Humans have an attention span of 8 seconds. Marketing that cuts through the clutter with attention-getting graphics and copy are paramount to success.

Visuals rule.  In fact, the brain processes visuals 60,000 times faster than the time it takes the brain to decode text. Selling your story with pictures and graphics is a must.

Keep it simple.  Due to cognitive fluency, the brain craves ease and order. Direct mail that creates a simple decision path with limited copy and explanation always tests better.

This article was originally featured on  The Shamrock Companies, Inc

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Performance Group | 402.896.9400 | info@formsguys.com |   www.formsguys.com