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In this issue of the Texas State SBDC Newsletter...

Reap the Benefits of a Good Exit Strategy (San Marcos)
Profit Mastery (San Marcos)
Content Focused on Storytelling (Austin)
Get Shelf Made & Shelf Mastery (Austin)
DIY Video (Round Rock)
Small Business Community Calendar 
Exit Strategy
Existing business owners are invited to join us for an engaging conversation with Texas State SBDC Business Advisor, Rex Steele, to discuss the factors that will eventually come into play when you're ready for sale or succession. The best part about this conversation? No sales pitch--just good advice from a former business broker and seasoned business advisor with a deep understanding of business valuation and growth strategies and interesting stories of real-life "gotchas."

August 31, 2017
Rex Steele
Rex H. Steele,  Jr.

9:30 am - 11:30 am
Greater San Marcos Partnership
1340 Wonder World Dr #108
San Marcos, TX 78666
Registration Fee:  $25
Register Here
   SM Chamber    GSMP Logo 2017
Profit Mastery
Profit Mastery is one of the core programs of the Texas State SBDC program. We believe so strongly in this program that we had six of our advisors go through the process to become certified facilitators. It's a 16-hour course that helps business owners "make sense of the numbers." Finance doesn't have to be mysterious or complicated. We can teach you how to understand your financials, benchmark your performance and develop a growth plan for your business.  

**Qualifies for 16 CPE credits for CPAs**

September 12, 14, 19 & 21, 2017 
8:30 am - 4:00 pm each day
Broadway Bank
301 North CM Allen Pkwy, San Marcos Conference Room, Floor 2
San Marcos TX 78666

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Content is King
ContentATX is a day- long conference focused on storytelling. It is geared to content creators and entrepreneurs and focuses on writing, video, photos, podcasting, blogging, books, social media and other creative ways to tell a story. Saturday October 21, 2017 from 10-3:30. Here's the agenda:

10-10:30 am Building a Brand by Blogging - presenter - Jane Ko, founder of A Taste of Koko
10:30-11 am Livestreaming - Facebook Live, Instagram Live and other ways to effectively use video
11-11:30 am The Power of Pictures: Instagram Marketing, Pinterest 
11:30- Noon Podcasting 101 - Why should you launch a podcast? How should you launch a podcast? How to edit it, host it and promote it to reach a wide audience
Noon-12:30 pm Lunch, networking
12:30-1:30 pm Keynote talk by Michelle Breyer, co-founder of Texture Media and Naturally Curly and author of the new book: The Curl Revolution (being published in October). She'll talk about her entrepreneurial journey, her book and the role storytelling has played in her success
1:30-2 pm On Writing Well - a toolbox for writers with tips on creating clear, concise and compelling content free of jargon
2-2:30 pm Effective Social Media Marketing Strategies and how to generate good P.R.
2:30-3 pm Editorial Calendars and Creating a Dazzling Media Kit
3-3:30 pm S.E.O. strategies - coinciding with the Champagne happy half hour
The event is limited to the first 60 people to buy a ticket. It's cut off at 60 to maximize your learning opportunities at the conference. Register now to get the "Super Early Bird" rate of $20!
Register Here 
      Galvanize Silicon Hills News
How to Get and Stay on the Retail Shelf
Shelf Mastery
  • Considering a food concept launch?
  • Struggling to gain traction with retail buyers?
  • Ready to grow your brand to the next level?
Register now for our Fall training programs designed to help early-stage and growing food manufacturers improve their brand story, secure buyers' attention and better navigate the unique aspects of the retail supply chain. Both classes, based on in-depth field research and industry practice, introduce concepts that help entrepreneurs examine and choose between strategies, opportunities, business models, and operational plans--at every stage of growth within their business.

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Get Shelf Made
Shelf Mastery
Tues. 8/29 & Wed. 8/30
9:00 am - 4:00 pm (both days)
Frost Bank Tower
401 Congress Ave., 11th Floor
Austin, TX 78701
Tuesdays 9/26, 10/3, 10/10, 10/17
1:00 pm - 4:00 pm (each day)
Frost Bank Tower
401 Congress Ave., 11th Floor
Austin, TX 78701
$199 through 8/31/2017
Register Here
Register Here
Hosted by
DIY Video Video
Have you been wanting to add video to your website or social media but didn't know where to start? Well, the Texas State SBDC is here to help! We have a video studio in our Round Rock office, complete with Canon EOS 60D DSLR that shoots HD Video, a Canon XA10, a Sony Bloggie Live Camcorder, audio, lighting, backdrops & tripods. The studio and equipment are available at no cost to SBDC clients once they have completed a 3- hour Video Studio Orientation class. Classes are very informal and limited to 5 clients at a time.

Topics Covered:
The storyboard/ video shot & script list
What makes a great video
What NOT to do 
Examples of videos that work
Adding voiceover, music & graphics
Adding to YouTube & Vimeo Using videos on your website & in social media
Cost range (from DIY to professional)
SBDC studio & equipment Policies & Procedures
How to schedule studio time & check out equipment

September 6, 2017
1:00 pm - 4:00 pm
Texas State University - Round Rock Campus
1555 University Blvd., Suite 265
Round Rock, TX 78665
Register here
Looking for a workshop or event in the Austin area? Our Small Business Community Calendar is constantly being updated with seminars, webinars and more from our partners in the small business community. Let me know if you have something that you want to share!

Donna Taylor
Public Relations & Training Development 
7719 Wood Hollow Dr., Suite 211, Austin, TX 78731
drt54@txstate.edu |  512-423-8450
The Texas State Small Business Development Center is partially funded  by a Cooperative Agreement with  the U.S. Small Business Administration. The support given by the SBA through such funding does not constitute an expressed or implied endorsement of any of the co-sponsors' or participants' opinions, findings, conclusions, recommendations, products, or services. A limited number of free or reduced price tickets may be available for some events. All SBDC programs are nondiscriminatory and open to the public. Reasonable arrangements for persons with disabilities will be made, if requested at least two weeks in advance. Contact: 7719 Wood Hollow Dr., Suite 211, Austin, TX 78731. Email:  sbdc@txstate.edu , phone: 512.610.0996.      
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