Incoming NADA Chairman Rob Cochran Takes the Stage at This Year's Event to Defend the Franchise Model | | | | NADA’s incoming chairman, dealer principal Rob Cochran, isn’t aiming for sweeping change. Instead, he’s focused on strengthening recent gains and sharpening the organization’s impact. Speaking at the NADA 2026 Live Stage in Las Vegas, Cochran highlighted key policy priorities, including NADA’s involvement in Congressional Review Act efforts challenging California Air Resources Board rules and pushing for a single national standard on fuel economy and emissions. He also pointed to ongoing engagement around U.S. tariffs and continued work on EPA regulations. | | Cochran emphasized the importance of defending the traditional franchise dealer model, calling strong front-line dealer involvement essential in pushing back against direct-to-consumer sales. Beyond policy, Cochran said NADA must take a more forward-looking role in helping dealers improve operations. Improving customer experience through targeted fixes and helping dealers adopt AI to boost productivity and customer engagement are central to that effort. Bottom line: Cochran’s message blends policy defense with operational improvement, protecting dealer economics today while helping retailers build an advantage for the years ahead. Read the article in its entirety on the CDG Website. | |
The Hidden Cost of Bad Data: Why Accurate Customer Contact Information Is Critical to Fixed Ops Growth and Long-Term Dealer Loyalty
A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters
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In today’s automotive retail environment, customer relationships are won or lost long after the vehicle sale. While new-vehicle margins remain volatile and inventory cycles unpredictable, service and maintenance continue to represent the most stable, high-margin profit center for U.S. dealerships. Ongoing servicing loyalty also keeps the door open for future sales. Yet many dealers unknowingly sabotage this advantage with a silent, persistent problem: inaccurate customer contact data.
Bad contact data doesn’t just weaken marketing performance - it actively erodes customer relationships,
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inflates costs, and accelerates defection to independent repair shops and competing dealerships. When a service reminder goes to the wrong email, a recall notice never reaches the owner, or a loyalty offer lands in a dead mailbox, the dealership doesn’t just miss a message. It misses a moment to reinforce trust, relevance, and value.
In an era where consumers expect personalized, timely, and frictionless communication, inaccurate data is more than an operational issue. It’s a competitive liability. Conversely, accurate customer contact data is foundational to dealership...Read the blog in its entirety on the Recall Masters website.
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RM's Erica Bruno on the Auto Social Gal Podcast | | Erica Bruno, Senior Director of Key Accounts at Recall Masters, stepped into the Auto Social Gal podcast studio to talk all things automotive. Host Ina Coveney has built quite the following on her show, focusing on women in automotive. Erica is active in the Women of Color Automotive Network and Women Driving Retail auto industry groups, a lifelong contributor to the auto industry and is considered one of the most skilled influencers in the industry. Click here to view the Auto Social Gal Podcast with Erica Bruno. | | In Recent Recall Campaign News | | |
Side Curtain Airbag Defect Leads to Recall of More than Half Million Hyundais
Hyundai is recalling 568,576 vehicles to side curtain air bags that may deploy improperly. Affected vehicles include 2020-2025 Palisade vehicles. According to a report, the side curtain air bags for third-row occupants may deploy improperly in a crash. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 226, "Ejection Mitigation." While no remedy has been identified, owner notification letters are expected to be mailed March 23, 2026. Read more about this recall campaign on the NHTSA website.
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Rearview Camera Defect Leads to Recall in Toyota Tundra Pickup Trucks
Toyota is recalling 161,268 Toyota Tundra pickup trucks due to a defect in the rearview camera system. Affected vehicles include certain 2024-2025 Toyota Tundra and Tundra Hybrid vehicles equipped with a Panoramic View Monitor (PVM) system. According to a report, the rearview camera image may not display when the vehicle is placed in reverse. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS). Dealers will update the parking assist ECU software. Read more about this recall campaign on the NHTSA website.
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More Recall Campaign News
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