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Why the Price Game is a Losing Strategy, But Discernable Value is Everything
A Blog Post by Sean Reyes, Chief Marketing Officer for Recall Masters
The market feels unsettled, but the US economy has yet to convincingly shift into a recessionary cycle. That’s not to suggest that the average consumer doesn’t feel the impact of high inflation, shrinking personal savings, skyrocketing debt and crippling interest rates for loans. Dealers clearly feel the brunt of a tightening economy, especially as it relates to new vehicle pricing, loan approvals and consumer debt-to-income ratios.
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