Almost all economists and contractors expect some sort of an economic slowdown this year. Key players in the multifamily real estate industry see unique markers in this recession compared to past economic downturns, such as workforce shortages and volatility in commodities markets.

While contractors expect these to be sorted out in 2023, this may mean fewer customers moving forward on projects until there is more certainty. However, recessions are a great reminder to remain committed to your business strategy. Otherwise, you may find yourself taking on projects that are not financially right for the business or do not match your organization’s risk profile. Read the article linked below to learn more.

Interested in connecting with industry experts who can offer sound long-term strategies and financing solutions for your real estate investments? Soundview Commercial Capital can help. Reach out to us at this link!

Based on survey results from the 2022 AMLI Sustainable Living Index, 88% of participants said they worry about climate change and 80% said living in an apartment with green features will benefit their health. 

Multifamily properties across the US have incorporated more sustainable practices into their operations, whether it involves using eco-friendly materials, utilizing smart technology for energy reduction, Environmental, Social and Governance (ESG) reporting, or implementing procedures that minimize environmental impact. There is a growing call for rental housing, from residents, associates and investors alike, to take more action on sustainability measures. 

Dive into the Multifamily Insiders article to learn some of the sustainability practices that apartment operators are implementing to make a community-wide difference and appeal to renters’ desire for more eco-friendly living environments:

The landscape of multifamily marketing products and solutions is large, saturated and competitive. Being able to stand out and deliver the best results to clients and renters go hand-in-hand. The spotlight is now focused on services that leverage automation and artificial intelligence in a way that extends beyond the simple chatbots that a prospect might see on a given community’s website.

These systems have extended their reach into nearly all aspects of the marketing process, from email blasts and virtual leasing assistants to ILS pages, CRM platforms, and even copywriting and content creation.

Artificial intelligence plays a unique role in all of these automated offerings. It offers a potential for innovation and an opportunity for both communities and operators to maximize meaningful online engagements and improve lead conversions.

Take a look at this Multihousing News article to learn more:

Steve Enfield

Managing Director

1 (425) 736-2780

steve.enfield@SoundviewCC.com

Mike Cassell

Vice President

1 (503) 330-8323

mike@SoundviewCC.com