Many years ago,
a highly effective salesperson
shared with me this
special formula for success.
Years later,
I still remember and use it daily.
It has always helped me
develop sound marketing strategies
and deliver positive results.
The formula is simple, effective
and in order of importance.
1) Do something to get the attention of your "audience."
2) Ask a question or share something
that will get and keep their interest.
3) Once you have their interest,
discover their desire and let them know
how you can help them fulfill that.
4) Finally, and most importantly,
help them take the necessary action
to get what they desire.
In other words, close the deal!
|