All of us in the Vacation Ownership/Timeshare Industry are examining past downturns for clues on how to survive this one. “Those who do not learn from history….” We all know the aphorism. But history does not repeat itself, exactly.

by Bill Ryczek, Colebrook Financial Company
The timeshare industry has survived recessions, near-depressions, stock market crashes, and weather disasters too numerous to mention, but it has never faced anything quite like the 2020 COVID-19 pandemic. The industry was healthy and growing and the economy was clicking smoothly along when, without warning, everything came to a screeching halt. Under quarantine, there is no travel. With no travel, there is no travel industry and without a travel industry, there is no timeshare.