Redding is picking up momentum as a premier destination in the travel industry. Forbes and ShermansTravel each placed Redding on its “Top Places to Visit 2020” list and Matador Network listed Redding as a " Top 25 Coolest Town in America ." Even the Men’s Journal included Redding in its “10 Presidents’ Day Weekend Ideas for Adventurers” last week.

Have you ever wondered how Redding can attract the attention of prestigious media outlets such as these? That’s where the Redding Visitors Bureau comes in. And we’ll let you in on a little bit of an industry secret…
When you see Redding featured positively in an article outside of the region, there’s a very high chance it stemmed from the media outreach of the Redding Visitors Bureau team. Each of those articles mentioned are what is called “earned media,” meaning we assisted in the publication of the story – whether it’s from hosting a travel writer, providing photos or connecting the author with local contacts. Earned media is part of our overall public relations strategy and the articles appear to travelers in a native and organic way. Since consumers trust brands such as Forbes and Men’s Journal , they’ll trust their opinions and recommendations of where to travel. 
Media outreach includes hosting travel writers to Redding and our team sets them up with a custom itinerary to experience attractions and activities. While they're here, we encourage them to eat and shop local so they can best describe to their audiences why they need to visit Redding.

And just think, more visitors means a boost to the local economy. Extra spending from visitors keeps local attractions, restaurants and shops thriving.

So, by all means, share away and help us spread the word about our beautiful city!

The Redding Visitors Bureau team is working on a marketing campaign to feature the top attractions inside the Redding city limits and those on the outskirts. We're polling everyone we can to try and get as much feedback as possible. Please take 3 minutes to select the top attractions YOU think a visitor must experience *within* Redding and in the *region.*
Please answer the next TWO questions regarding...

This is for a future marketing campaign and we'd like to hear your opinion!

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Watch the video from one of our marketing campaigns

Read our recent tourism articles from the Visit Redding blog
An Empty Nester Guide to a Great Weekend in Redding

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9 Reasons Your Kids Will Love the Turtle Bay Exploration ...

If you're looking for a place for a family vacation, Redding, California, is a great choice. It's in one of the most beautiful parts of the state, surrounded by mountains, lakes, and forests. The Sacramento River runs through town, and there is a ...

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