A Bright Spot in 2021
Greetings,
Today is a big day for many California public agencies. It is one of the first major due dates to complete the redistricting process. Agencies with June 2022 elections have been working aggressively through the process, which includes implementing new rules created under the FAIR MAPS Act. All of this has been accomplished while the agencies are dealing with a truncated timeline that suffered from a delay in release of the Census data due to the pandemic. It was a perfect storm of challenges, and local government still delivered.

Our team is working with nearly 60 agencies on their redistricting processes. Sometimes we are just building a website. For others, we are managing the entire project. From the County of Merced to the City of Carlsbad - we are living and breathing redistricting. While today put a few projects in the done category, we still have a couple dozen to focus on through April 2022. But the experience and processes with these agencies have been gratifying and speaks well of local government.

First, agency staff have been focused on doing a good job, in a safe manner, that invites everyone to participate in the process. The emphasis has been on transparency and education - two foundational elements of representative government and certainly important priorities to include when making changes to how we elect our representatives.

Second, public agencies have innovated to flex with the pandemic while remaining engaged. Virtual seminars, live streaming meetings, taking digital comments and providing online mapping tools have been deployed to varying degrees in order to meet the needs of the times.

Third, the dominant choices of the agencies we are working with focused on doing more than the law requires when it comes to outreach and transparency. Perhaps that is adverse selection at work given that they hired us. Boosted social media posts, sandwich boards, community workshops, op-ed placements and even direct calls to community-based organizations have been deployed to give a wide swath of California’s communities a chance to participate in the process.

Finally, this work has happened with a mix of agency staff, outside legal counsel, demographic consultants and sometimes, outreach firms like Tripepi Smith. This once-in-a-decade process is the perfect case study in how public agencies can partner with private sector organizations to surge resources and expertise when needed.

Redistricting is a mathematical, political, public policy, legal and logistical challenge. The outcomes won’t make everyone happy and the fact that some agencies even have districts will frustrate some communities, but local government delivered what was required and more. As it usually does.

Something good did happen in 2021.

Happy Holidays,
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Translation Best Practices for Local Government Agencies
Ensuring that residents or constituents have equitable language access is crucial for your information to reach all audiences. Tripepi Smith's translation team has shared their tips to avoid common mistakes in your agency's communications.

Social Media News to Know: December 2021
The December roundup covers:
  • Twitter's updated privacy policy and new Explore tab
  • Meta's 'Year in Review' element
  • Facebook's new creator-friendly features
  • Instagram's Story link button updates
  • Social networks to release in 2022

News
Josiah Solis Joins Team Tripepi Smith
Team Tripepi Smith adds to its videography talent with Junior Business Analyst Josiah Solis. With a cinema and media arts degree from Biola University, Josiah specializes in production management and video editing.

Pivot Charter School Renews Tripepi Smith Engagement
Pivot Charter School, a Tripepi Smith client since 2013, has continued its engagement with Team TS. The team has provided Pivot with website technical support, social media management, video production, graphic design support and more.

Ryder Todd Smith Appointed Chair of the Rose Institute Advisory Board
Ryder continues to serve his alma mater as chair of the Rose Institute of State and Local Government at Claremont McKenna College Board of Governors. He has been involved with the Rose Institute since his time as a student research assistant.

Client Highlight: Clean Energy Alliance
Clean Energy Alliance (CEA) offers alternative clean energy options for local governments to allow for them to meet their community's electricity needs.

Director Katherine Griffiths, Business Analysts Sara Madsen and Karen Villaseñor, and Junior Business Analysts Allison Torres and Charlie Mounts provide CEA with content planning and creation, writing, social media management, web and graphic design services.

Service Spotlight: Crisis Communications
Efficiently and effectively communicating with residents, stakeholders and customers has been proven to be more important than ever. As a reminder, Tripepi Smith can assist with social media, webinars, graphic design and general communications strategy to bolster your outreach.

Talent On Tap
Anne Jang brings a tireless work ethic and commitment to quality to the Tripepi Smith team with a background in graphic design, marketing and public policy. She developed her skills in project management, event planning and marketing while at Claremont McKenna College.

She is an editor of PublicCEO.com and her clients include many of Tripepi Smith's redistricting clients.
Tripepi Smith provides marketing, technology and public affairs solutions for private companies and public agencies. Whether you're redoing your website, driving an email campaign or shooting a video, Tripepi Smith can help.
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Meet Tripepi Smith
Watch our company culture and #TeamTS interview series called 'Meet Tripepi Smith' to learn about the people, culture and values that drive our firm.

Our 'Meet Tripepi Smith' video series shows you what goes on behind the screen at one of California's leading marketing-technology-public affairs firms.

Civic Business Journal
Civic Business Journal reports on the people, companies and solutions that make local government in California more effective.


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