This course is on the University of Denver campus in Denver, Colorado where you will interact with a classroom of your peers. Franchising is a global model for expansion and growth and being a franchisor comes with incredible responsibility for the brand, the franchisees and ultimately the customers of the network. This course will examine each of the stages a franchisor must go through as it develops a valued brand, a powerful network and a cadre of loyal customers along the way. We’ll review the challenges, the strategies and the models that support a successful franchisor journey.

We have three amazing guest speakers:

• Heidi Ganahl, Founder of Camp Bow Wow 
• Adam Contos, partner with Area 15 Ventures, LLC
• Len MacPhee, Polsinelli

This program qualifies for 16 CFE Education and 3 CFE Participation credits from the Certified Franchise Executive program. You must be independently enrolled in the CFE Program to receive the credits, but you do not have to be in the CFE Program to attend the course. This program is ideal for franchise executives, entrepreneurs looking to use a franchise strategy and suppliers to the franchise sector. Class size is limited so make sure to enroll NOW!

PROGRAM INSTRUCTOR:

Dr. Ben Litalien is a Certified Franchise Executive, college professor and franchise consultant with three decades of experience. He is the founder & principal of Franchise Well, a strategic consulting practice in franchising serving a wide variety of clients including IKEA, RE/MAX, Snap-on Tools, and many more.

He has taught franchise courses for thousands of professionals from across the U.S. and around the world. Dr. Litalien received his doctor of management degree from the University of Maryland Global Campus in 2012 focused on franchising.

Liniger Center on Franchising

University of Denver