Registration is now available for the Hawai‘i Tourism Authority’s (HTA) Winter Tourism Update, which will be held during a live, virtual presentation on Wednesday, February 9, from 9 a.m. to 12 p.m. HST.

During this update, we will be sharing our progress on fulfilling HTA’s Strategic Plan, with a focus on our brand marketing pillar which is aimed at protecting and enhancing Hawai‘i’s globally competitive brand in a way that is coordinated, authentic, and market-appropriate. A detailed agenda is included below.

The presentation will be made via Zoom and registration is free and open to the public. Advance registration is recommended, as capacity is limited. Presentations will be posted to HTA’s website for those who are unable to attend.
Agenda

9:00 a.m.
Wehena (Opening Protocol) and Welcome Remarks

9:15 a.m.
Update on Destination Management Action Plans and Brand Management Initiatives

9:30 a.m.
Tourism Economic Outlook

9:40 a.m.
Brand Marketing and Management Plans for USA, Canada, Oceania, China, Korea and Japan

11:00 a.m.
Meetings, Conventions and Incentives (MCI) Market Update

11:15 a.m.
Q&A

11:45 a.m.
Concluding Remarks and Panina (Closing Protocol)
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HTA recognizes the use of the 'okina ['] or glottal stop, one of the eight consonants of the (modern) Hawaiian language; and the kahakō [ō] or macron (e.g., in place names of Hawai'i such as Lāna'i). However, HTA respects the individual use of these markings for names of organizations and businesses. Due to technological limitations, this current communication
may not include all Hawaiian diacritical markings.