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Reserve your spot for the FRIDAY, AUGUST 6, First Friday Book Synopsis.
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You are invited to the

First Friday Book Synopsis
"Like Cliffsnotes on steroids!"
Quick clicks!
Greetings -- a letter from Randy
August Presentations
Book #1 -- WellBeing
Book #2 -- Mastering The Rockefeller Habits
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What is the FFBS?
Our blog -- a team effort
Book Winners from the July First Friday Book Synopsis
The First Friday Book Synopsis

Feb. Book Winners
Karl Krayer and
Randy Mayeux are constantly dining
on the best business books
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Previous book synopses can be found online at
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Read the latest posts in our Business Book Blog.

"I feel like I've just read two books."
(a comment from a recent participant after our last session)

FFBS from March, 2010

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and others who read our blog
and listen to our recordings...
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The First Friday Book Synopsis

The best business leaders
keep learning
all the time, in a multitude of ways. And the First Friday Book Synopsis provides a great opportunity to keep learning!

For August, Karl will present a synopsis of Wellbeing: The Five Essential Elements, tackling these five key issues:

Career Well-Being
Social Well-Being
Financial Well-Being
Physical Well-Being
Community Well-Being

I will present a synopsis of the modern business classic, Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm. It is possibly the most practical, immediately "useful," business book I have ever read.

You will gain greatly from these two presentations. Come join us for the August First Friday Book Synopsis -- and keep learning!
Randy Mayeux

ps: Who else do you know who would enjoy this event? Please forward this e-mail. And send me any names that you would like for me to add to this invitation/reminder list. Thanks!
You can find some First Friday Book Synopsis video excerpts on youtube. Just type in "First Friday Book Synopsis" in the search box at youtube.
Special thanks to Doug Caldwell!
You are invited to attend the
First Friday Book Synopsis
two books, great networking, and a terrific breakfast
the First Friday of Every Month
WHEN: Friday, August 6
WHERE: The Park City Club
TIME: 7:00am (we end promptly at 8:05)
COST: $29.00 ($27.00 if pre-paid on-line)
BY E-MAIL (please put FFBS reservation in the subject line)
or through our
"Like CliffsNotes on steroids!"
(conference participant; Albuquerque, New Mexico)
Our promise is simple:
We can take you through best-selling business books
"cover-to-cover twice, in just one hour."

Synopsis presented by Karl Krayer:

Wellbeing: The Five Essential Elements

by Tom Rath, Ph.D. and James K. Harter.

Gallup Press. (2010).

WellBeing Mastering the Rockefeller Habits

Synopsis presented by Randy Mayeux:

Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm

by Verne Harnish. Select Books (NY). (2002).


About the books for August...

The Five Essential Elements Lead

by Tom Rath and Jim Harter.

WellBeingThis is Tom Rath's latest book, co-authored with Jim Harter whose previous book, 12: The Elements of Great Managing, Harter co-authored with Rodd Wagner. Rath explains that in addition to their own research for this book, he and Harter consulted an abundance of research conducted by the Gallup Organization with which they are associated. Moreover, "Gallup assembled an assessment composed of the best questions asked over the last 50 years. To create this assessment, the Well-Being Finder, we tested hundreds of questions across countries, languages, and vastly different life situations."

Although 66% of those surveyed are doing well in one of the five areas, only 7% are thriving in all five. "These five factors are the currency of a life that is worthwhile. They describe demands of life that we can all do something about and that are important to people in every life situation we studied." Here they are, with my own take on each:

Career Well-Being: Eager to begin work each day, feels appreciated as a person as well as an employee, respects supervisor, enjoys associates, speaks with pride and appreciation about company to others

Social Well-Being: Has several strong relationships, can activate a support system when encountering problems, feels loved

Financial Well-Being: Manages finances prudently, aware of costs and in control of expenditures, frugal but not cheap

Physical Well-Being: Gets sufficient rest as well as rigorous regular exercise, has plenty of energy in reserve, eats sensibly

Community Well-Being: Is actively and productively engaged in the neighborhood and in the community as well as in various groups

They suggest what lessons can be learned from responses to Gallup's global surveys during the last 50 years and offer their observations and recommendations in terms of how each reader can improve the quality of life and sense of well-being in each dimension.

They observe, "For many people, spirituality is the thread that connects and drives them in all of these areas. Their faith is the single most important element in their lives, and it is the foundation of their daily efforts across each of the five areas. For others, a deep mission, such as protecting the environment, drives them each day. While the things that motivate us differ greatly from one person to the next, the outcomes do not."

Readers will especially appreciate Rath and Harter's provision of a brief summary of the "essentials" at the conclusion of the separate chapter they devote to each of the five elements.

I wholeheartedly agree with them that "one of the best ways to create more good days is by setting positive defaults. Any time you can help your short-term self work with your longer-term aims, it presents an opportunity. You can intentionally choose to spend more time with the people you enjoy most and engage your strengths as much as possible." Once our daily choices are in proper alignment with long-term benefits, our families, our friendships, our workplaces, and
our communities will become healthier and thus even more worthwhile. If well-being is the objective, then well-becoming is the opportunity.

(excerpted from the review by Bob Morris, from our blog.).
Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm

by Verne Harnish.

Mastering the Rockefeller HabitsIn this bestseller, Verne Harnish shares the business lessons to be learned from case studies of ten remarkably different organizations: Castek Software Factory, Express-Med, HRF Exploration and Production, The Lawrence Group, Logical Choice Technologies, Marlo Furniture, McKinney Lumber, Mostly Muffins, Orion International, and The Scooter Store. In fact, Harnish acknowledges that he learned three even more important lessons from Ron Chernow's biography, Titan: The Life of John D. Rockefeller, Sr., framed as questions:

1. "Does the organization have objective Top 5 priorities for the year and the quarter and a clear Top 1 priority along with an appropriate theme?"

2. "Does the organization have sufficient data on a daily and weekly basis to provide insight into how the organization is running and what the market is demanding?"

3. "Does the organization have an effective rhythm of daily, weekly, quarterly, and annual meetings to maintain alignment and drive accountability?"

These three questions suggest issues that leaders in any organization (regardless of size or nature) should regularly address with sufficient rigor and candor. Leaders in the ten exemplar organizations do so to ensure that (a) everything they do and are planning to do is of great importance to their current and prospective customers, and (b) everything they do or are planning to do will differentiate their organization from its competitors. They demonstrate how to design a high-powered "engine" to drive innovation, sales, and profits.

In my opinion, this is one of the most practical business books written in recent years, offering material based on a wealth of real-world situations and filled with insights and suggestions that almost any leader can put to immediate use. Yes, it can help to increase the value of a growing firm as its subtitle suggests; it can also help those leading start-ups to avoid most (if not all) of the mistakes that doom most new enterprises. I also highly recommend it to those now preparing for a career in business or who have only recently embarked on one.

(excerpted from the review by Bob Morris, from our blog).
Have you missed synopses
of important books?

Many of our synopses are available online at 15 Minute Business Books. WE UPDATE THE SITE REGULARLY!

15 Minute Business Books

At the website, you can order our free report,
The Essential Fifteen.

If you haven't read these 15 books, you're behind the curve!
In our 13th year of
the First Friday Book Synopsis
Learn the essence of two business best-sellers
Leave with a sheet of important "quotables" from each book
Listen to thoughtful and insightful professional commentary
Eat a full breakfast buffet at a price comparable to continentals
Network with other business professionals
Earn a chance to win a copy of each book in the drawing

You receive: a full-breakfast buffet, presentation outlines and key quotes for each book, networking opportunities with other professionals from throughout the area, and a chance to win the featured books and other prizes.
Registration begins at 6:45 a.m., the breakfast buffet opens at 7:00, and our two synopses run from 7:30 to 8:05.
The registration fee is $29 for the synopsis and breakfast. You can pay at the door: cash, check, credit or debit card (prepay on-line and pay $27.00).
Walk-ins are welcome! You can decide to attend, or invite someone to attend with you, at the last minute. But if you know in advance that you will be attending, your reservation will help us with our planning.
Our monthly event is held at the Park City Club, located just south and east of the intersection of the Dallas North Tollway and Northwest Highway. Enter the visitors parking, go into the lobby of the building, and take the elevator to the 17th floor.
Park City Club
5956 Sherry Lane, Suite 1700
Dallas, TX 75205
From Northwest Highway turn SOUTH onto DOUGLAS AVE. (0.22 miles) then turn WEST onto SHERRY LANE (0.07 miles.
For a printable map, go to
Contact Us:
P. O. Box 38148
Dallas, Texas 75238
Randy Mayeux 469-330-2414
Karl Krayer 972-601-1537
If you are not reading our blog,
you are missing out on some up-to-date, valuable content!

Bob & Cheryl & Sara & Randy & Karl
all participate on our
constantly updated -- to help you think about the latest ideas in business books.
Please join the conversation!

Randy and Karl, Bob Morris, and Cheryl Jensen & Sara Smith make up our blogging team. You can read our blog here.
And, please, leave your comments! Let's all learn from each other.
We Give Books Away Each Month
July, 2010 FFBS Book Winners
from the July, 2010 First Friday Book Synopsis
Randy Mayeux, Vickie Henry, Dick Tesauro, PJ Testa,
Carole Young, Karl Krayer

(Thanks to business book authors,
through Bob Morris, for providing
additional books for our "give-away").