How Does Tourism Impact Your County?

Help Us Test Drive Our Map-App

It's a work in progress, and we want your feedback*! Explore how tourism benefits your county directly with our new interactive map.

Each county on the map is linked to a summary of how tourism positively impacts it from a sending, standard of living and quality of life perspective. And you’ll find a link to a downloadable, easy-to-share, two-page PDF with data for each county - perfect for sharing with stakeholders and supporting tourism advocacy in your community. We want to thank ESD/I LOVE NY & Tourism Economics for access to the economic data, the NYSTIA Advocacy and Marketing Committees for guidance, and the team at Corporate Communications for developing this new feature. Access the Map-App.

*Share your comments and feedback to marketing@nystia.org.

New Advocacy Tool: 'Tourism Done Right' Presentation Slide Deck

- new tool for your tourism advocacy outreach programming!

November 13, from 9:15 - 9:45 AM

Join Bob Provost, President & CEO of the New York State Tourism Industry Association (NYSTIA) on Wednesday, November 13th at 9:15 AM, as he takes you through the highly effective talking points of this customizable presentation deck! The statistics and perspective contained in this deck has already helped members secure continued and/or increased funding for tourism marketing!

Learn More & Register

Recap: Introduction to Search Engine Optimization Marketing Strategies

Elissa Mitchell from Corporate Communications, Inc. shared the key components to creating a successful search engine optimization strategy for your website and recommended tools for doing this. View the slide deck and recording

NYSTIA Virtual Holiday Party

December 18, 2025 at 3 PM

Door prizes, networking & fun! Save the date - details coming soon!

• Former Chair of the New York State Tourism Industry Association and NYSTIA Advocacy Committee member Josiah Brown shares his 15 takeaways from attending and speaking at the 2024 Destinations International Advocacy Summit in Rio Grande, Puerto Rico.
• An additional 12 million days of travel could mean a $1.9 billion boost for local tourism. Take Action! Join our statewide initiative!

NYSTIA is committed to bolstering your advocacy efforts with the new and improved NYSTIA Advocacy Action Center! Do you have an advocacy action that needs to be shared? Please contact us!

Former Chair of the New York State Tourism Industry Association and NYSTIA Advocacy Committee member Josiah Brown shares his 15 takeaways attending and speaking at the 2024 Destinations International Advocacy Summit in Rio Grande, Puerto Rico. Terms like “Destination Stewardship,” “Tourism Dependency,” and “Catalytic Service” were on the air. Josiah unpacks each of these concepts to help your DMO become “Known, Valued, and Empowered” and secure in the future to do its vital work. 

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All are welcome to the 2024 Canal NY Annual Meeting, hosted at the Irish Cultural Center of the Mohawk Valley on November 15, 2024. If you're not not already a member, attending is a great way to find out more about Canal NY! Learn about the 2025 Erie Canal Bicentennial & 2025 World Canal Conference updates, as well as the “Seneca Chief” project details.

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NYSTIA's DREAMSCAPES Content Marketing Initiative will reach a print audience of 260,000 adults (all subscribers of The Globe and Mail, Canada’s national newspaper; and NEW in 2024 the Toronto Star, to subscribers in high-income areas across Canada’s largest metropolitan city).

Each issue of DREAMSCAPES is accessible online in its entirety with links to advertisers’ sites. DREAMSCAPES is also available on several digital newsstand sites, including Apple, Google Play, PocketMags.com and PressReader.com, reaching a total of 204,000 unique visitors and digital newsstand readers!

Learn More & Sign Up

Achieve your marketing objectives with the power of Adara’s 2.1 billion digital identities sourced from over 270+ travel and entertainment data partnerships such as Marriott, Choice, Wyndham, Kayak, OpenTable, Ticketmaster, and more!

With the power of their data sources, Adara helps you acquire new high-value visitors/customers and activate repeat visitors/customers through managed media campaigns, all while showing ROI through observed hotel booking revenue or in-market credit card expenditures captured from exposed users to your campaign.



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No new job postings have been submitted this week, but be sure to view the open positions on our NYS Tourism Careers Page.

Take the Tourism Advocacy Survey | Share your DEAI Case Study

Take the New DEAI Survey | Submit a Workshop Proposal

Be a 2025 Tourism Champion

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.