Greetings!
Happy New Year! Welcome to 2021's 1st issue of Key Notes - Marketing Keys' monthly newsletter! Hope you enjoyed the holidays and are poised for a successful 2021. If you're not ready for 2021, our article on 'Goal setting' may help you on your way! Key Notes is an informative, quick read newsletter to get you caught up on all things media and marketing. Our goal is for you to be informed and entertained with the latest media and marketing happenings quickly and efficiently.
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One thing that really frustrated Marketing Keys this past year was the use of masks. Don't get us wrong. We are completely in favor of wearing masks to help mitigate the spread of Covid. Unfortunately, wearing a mask became a political statement. Some thought their constitutional freedoms were being challenged. Others couldn't understand why anyone wouldn't want to wear a mask to help mitigate the spread of Covid. It was just one of the many issues that helped in dividing this great country of ours.
Wearing masks became popular and/or required this past May in many states across the U.S.. As the virus continues to spread at record numbers, many states still require them when entering public places.
Wearing a mask has proven to be an easy and important way to stem the spread of the coronavirus. However, many New Yorkers and others around the country still aren’t doing it. This is especially true of younger people who may feel invincible to Covid-19. How can we get them to pay attention to this life-saving message? Tap into pop culture and entertain them. Don’t preach. Don’t fear-monger. Do the opposite. Make them smile, engage and share with their peers.
That is what this video entitled 'Masks' did for the state of New York. And that is why this creative wins 'Our Pick of 2020' for best creative.
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Goals: Your roadmap for success!
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Happy New Year! With 2020 officially behind us, it is time to set new goals and think about the future. Remember, just having good intentions alone changes nothing. A resolution without a plan is just wishful thinking. Here are 5 essential guidelines when setting your goals:
Specific
What do you want to achieve? Instead of saying you want to lose weight try, “I’d like to drop 20 pounds and be able to do at least 20 sit-ups in a row without passing out.” Watch for any roadblocks that could keep you from reaching your goal, and make a plan to get around them.
Measurable
If your ultimate goal is to pay off $24,000 of debt in the next year that means you have to pay $2,000 a month to reach that goal (or about $460 a week). Break your goal into bite-sized chunks. Give yourself daily, weekly and monthly steps. Focus on one at a time.
Time Limit
Take a goal, create a plan, and break it all the way down to daily activities. Then, give yourself a deadline.
Write them out
Write down specific goals. Get them down on paper along with all the steps it’ll take for you to get there. Seeing your goals in black and white will help you hold yourself accountable and track your progress along the way.
Make them your own
Trying to accomplish someone else’s goals for your life never works out. You won’t have the drive to stick with it if you’re working toward a goal you’re not even passionate about. The goals you set have to be your goals.
Finally, don’t get discouraged if you get off track. Life happens. As long as you stay focused on the end goal and keep taking small steps toward getting there, you’ll be on your way to big life-change.
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Did Google collude with Facebook?
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According to a lawsuit filed by 10 states led by Texas, Google reached an illegal deal with Facebook in order to have control over the lucrative digital advertising market.
“Google repeatedly used its monopolistic power to control pricing, engage in market collusions to rig auctions in a tremendous violation of justice,” said Texas Attorney General Ken Paxton.
This is the second case in the antitrust action against Google after the U.S. Justice Department filed a landmark monopolization case against the company in October. Texas and the states said Google came to dominate the display advertising market by relying on exclusionary tactics that shut out competition. The states accused Google of entering into an illegal agreement with Facebook, its biggest competitor in the advertising market, to manipulate the online auctions where ad space is bought and sold. Critics and competitors say Google is breaking antitrust laws in its advertising technology business by providing discounts and special features to push advertisers and publishers to use only its products.
Advertisers have complained that Google’s vast and complex digital advertising system is a “black box” that leaves them in the dark about how ad placements are fulfilled and how prices are set. Publishers have alleged the company is not accurately compensating them for content, leading to a decline in financial viability for journalism.
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Nielsen's new ratings: 5 stars?
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Nielsen is coming out with a new currency that will measure each individual ad instead of an average of commercial minutes. The new solution, named Nielsen One, will provide second-by-second measurement and the reach and frequency of each individual ad across screens, marrying linear viewing with digital impressions. Nielsen One will be available in the fourth quarter of 2022, with plans to replace the C3 and C7 currency entirely in the fall of 2024.
The goal of Nielsen’s new product is to help the industry better understand audiences, manage the number of times an ad is seen and eliminate double counting, inflated metrics and advertising waste. Nielsen will be able to identify each individual ad that runs on live TV and find it across devices like mobile and CTV. In this way, advertisers would be able to see how much of its audience came from live TV, YouTube, Hulu and others.
The new system will come with its challenges, like figuring out year-over-year comparisons. But right now, agencies want to unify linear units and digital impressions with a common people-based measure that allows the industry to look at and understand audiences holistically, says Adam Gerber, global chief media officer, Essence.
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Oprah no longer 'OWN'er of network
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Nine years after starting her own channel, Oprah Winfrey has sold most of her stake to Discovery Inc., for more than $36 million in stock. Boosting Discovery’s stake in OWN to 95%.
The OWN had a rough start but eventually found its niche and has recovered since then. It has focused more specifically on African-American women, including shows produced by comic actor and producer Tyler Perry. The OWN is expected to be part of Discovery+, which is launching next month.
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Here is a recent highlight from Marketing Keys' blog page. Please start following our blogs and let us know what you think.
Get the latest insight here!
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Get help from 'The Mouse'!
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It all started with an idea. I wanted to create a company in which a veteran of the media world can provide a tremendous service. A solution where I can provide inside information on media planning and media buying to the degree that you can't get anywhere else. We targeted Presidents, Regional Managers, Marketing Directors, CMOs etc. of small and mid-sized businesses. We then went to market with our 'key' differentiator and mission.The company has grown from 2 clients in 2010 to presently close to 2 dozen.
Entering our 14th year, Marketing Keys brings peace of mind to businesses having a former Disney/ABC executive with 25 plus years of strategic media planning, buying and selling on your side. To find out if we can help build on the results that you had started, please reach out to us at [email protected].
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Making the right educational choices for your children during a pandemic are more important now than ever before.
Discover what makes the Lycée Français de Chicago special by attending one of their virtual cafés! Meet teachers and ask them your questions in a Q&A format via Zoom.
Maternelle Cafés (Pre-K to K):
- Thursday January 7, 11:00am-12:00pm CDT
- Monday, January 11, 4:00-5:00pm CDT
IB Program Cafés (Grades 9 - 12):
- Every Wednesday, from January 6 through February 10, from 3:30 to 5:00pm CDT
- Friday January 15, 8:30-10:00am CDT
In order to register for a virtual café, please contact the Admissions Office Here!
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Happy 'Zoo' Year!
Lincoln Park Zoo prioritizes safety in 2021.
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Lincoln Park Zoo is closed to the public through March 4th in order to ensure the safety of the zoo community. During the closure, the zoo will reopen just for members by reservation on two weekends: Saturday and Sunday, January 9 and 10, and Saturday and Sunday, February 27 and 28. We look forward to welcoming you back soon!
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New year, New alternative!
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Selling your home during a pandemic can be a tricky process. You really don't want tens or even hundreds of people coming through your house while the virus continues to spread.
You do have safe and easy alternatives other than the traditional way of selling your home.
Grandview Homes makes it safe, easy and stress-free. They will buy your home from you direct without you having to hire a realtor, update your home, empty the clutter in your house and then have to invite hundreds into your home with the hope of getting 1 fair offer.
For more information on Chicagoland's easiest and safest way of selling a home, Click Here!
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Are you Socially Challenged?
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If you are one of the thousands of companies that are challenged to post relevant content daily on your Social Media platforms, Marketing Keys can help!
As a Social Media partner of ours, you will have our Social Media expert managing and strategizing daily on your sites. We will also coordinate all communication so there are no surprises while all of your initiatives are scheduled accordingly.
For more information, please contact Marketing Keys at (312) 291-4630 or you can email us at [email protected].
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Fill up your Lead Generation funnel!
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In the days of Mad Men, creativity was everything. The goal was for a brand to be the most creative creating a tag line to resonate with the audience. Now, creativity takes a back seat to targeting through data and reaching your target synergistically through multiple mediums with an integrated marketing campaign. Therefore, your branding would look and feel the same and reach your audience whether they are online or using traditional media like radio, television, out of home, direct mail etc. The goal is for your messaging to reach your target on multiple mediums eventually converting these prospects into sales. Need help navigating this new frontier? We would love to help with the process.
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