|
During the winter holiday season, people may consume more alcohol due to festive parties, family gatherings, or seasonal stresses. Excessive alcohol use can lead to immediate and long-term health impacts. Excessive alcohol use is defined as binge drinking (4+ drinks per occasion for females, 5+ for males), heavy drinking (8+ drinks in one week for females, 15+ for males), or any alcohol use by pregnant women or people under the age of 21. Immediate health risks include motor vehicle crashes, falls, alcohol poisoning, and other injuries. Long-term health risks include high blood pressure, heart disease, certain types of cancer, and other chronic health conditions.
To bring attention to holiday alcohol behaviors, Proof Alliance NC conducted a prevention-based marketing campaign in 13 cities across the state right on the sidewalks! These 13 locations are all focused on the designated social districts where drinking in public is permitted.
These locations include Cramerton, Gastonia, Cornelius, Davidson, Statesville, Salisbury, Lexington, Elon, Asheboro, Laurinburg, Norwood, Albemarle, and Monroe.
This type of campaign is known as Clean Graffiti - or Reverse Graffiti. We used a specialized stencil and high-pressure water to strategically clean our message onto a dirty sidewalk. And, the best part? It's just water! No paint, no acid, no bleach, no epoxy. It's a 100% green campaign!
|