June 24, 2025

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“On Canada Day, New York State Celebrates Our Canadian Neighbors.”

A note from Ross Levi, Executive Director / Vice President New York State Division of Tourism - I LOVE NY


"Hello to our New York State tourism industry partners:


I wanted to invite you to join I LOVE NY in an effort to show support for our northern neighbors in connection with their upcoming Canada Day. Particularly on the July 1st holiday, we will be using the attached graphics (Editor's note: linked here) on our website and social media with the message “On Canada Day, New York State Celebrates Our Canadian Neighbors.” 


We thought you might be interested in making similar efforts to show a unified salute from the state's tourism industry..."

View as Webpage

In This Newsletter:

Issue Feature:

- NY Loves Canada!


NYSTIA News:

- Join us at the NYS Fair!

- 2025 Expedia Group Co-Op Initiative


Advocacy:

- NYS Parks Needs Your Input

- Amendment to STR Legislation


Member News:

- Governor Hochul Directs NYPA to Develop First New Nuclear Power Construction

- You're Invited! Annual Ernie Bruno Summer Cruise

- NYSTIA Partner Feature: Karl Llewellyn from Wheresight

- Travel Alliance Partnership Recognized


Events:

- Technology Trends

- Ernie Bruno Cruise


Featured Co-Ops:

- AMERICA Journal Fall 2025 NYS Heritage Tourism

- AARP October 2025 Travel Feature


Job Postings:

- Executive Director, Cayuga County CVB

- Multiple Positions, NYC Tourism + Conventions

🗞️ NYSTIA News

Join us at the New York State Fair!

Volunteer to help promote New York State Destinations! Volunteers will receive a free parking pass and admission ticket for the day(s) you volunteer! Volunteer for a morning or an afternoon shift and enjoy the full day at the New York State Fair! Register today and choose your preferred day/shift.


Register Now

⏰ SAVE NOW! 2025 Expedia Group Advertising Co-Op Initiative

Campaign Dates: July 18, 2025 - September 30, 2025

Sign-Up Deadline: June 27th

Assets Due: June 30th


Sign Up & Learn More - grant funding is limited!

Call for Proposals! Share Best Practices/Case Studies in a Wednesday Webinar

The deadline to submit is July 31, 2025. Share a Proposal

⚖️ Advocacy Matters to You

  • 🌳 Parks & Trails New York is looking for your input! They're using their 40th anniversary to envision what the next 100 years for our public lands could look like. Take their super-brief survey and share what you love and where you'd like to see growth or change.
  • 📝 A 2025 amendment to the law related to the regulation of short-term rentals requires counties to create a short-term rental registry (unless they opt out by Nov. 28, 2025) and ensures sales and occupancy tax collection.

NYSTIA is committed to bolstering your advocacy efforts with the new and improved NYSTIA Advocacy Action Center! Do you have an advocacy action that needs to be shared? Please contact us!

Industry News:

Sustainability: Governor Hochul Directs New York Power Authority to Develop a Zero-Emission Advanced Nuclear Energy Technology Power Plant

Governor Kathy Hochul yesterday directed the New York Power Authority (NYPA) to develop and construct a zero-emission advanced nuclear power plant in Upstate New York to support a reliable and affordable electric grid, while providing the necessary zero-emission electricity to achieve a clean energy economy...


Continue Reading

You're Invited! Annual Ernie Bruno Summer Cruise

On Wednesday, June 25, 2025, this Skål event is always a wonderful way to meet with old and new friends, and to enjoy the summer at peak beauty. Our time together includes a light program, lunch buffet & complimentary glass of wine!


Learn More & Register

NYSTIA Partner Feature: Karl Llewellyn from Wheresight

Karl Llewellyn is the International Commercial Director for Wheresight. Wheresight is a groundbreaking platform and consultancy designed to enhance digital maturity for destination management organizations (DMOs) and tourism bodies worldwide. Wheresight leverages...


Meet Karl

Travel Alliance Partnership Recognized at MWBE Awards

Congratulations to NYSTIA Partner and Member Travel Alliance Partnership for being recognized at the Greater Rochester MWBE Awards last week, ranking #5 among this year's top 50 performing minority and women-owned businesses!


View All Honorees

Events & Webinars:

Technology Trends, Powered by the State of the American Traveler

Webinar | Miles + Future Partners| June 24

Register Now

Annual Ernie Bruno Summer Cruise

Event | Skål | June 25

Register Now

Featured Co-Ops:

AMERICA JOURNAL: Fall 2025 NYS Heritage Tourism Feature for German Speakers

As we prepare to commemorate America's 250th Anniversary, we have a special opportunity in the October 2025 edition to share New York State heritage! Feature your destination in the October 2025 New York State section for a discounted rate! Content will be written by America Journal's professional travel writers with your input/requests.


Learn More & Sign Up - Reserve Space by June 27, 2025


AARP October 2025 Travel Feature

The NYSTIA October 2025 AARP Co-Op feature will appear in the AARP New England Region (CT, MA, ME, NH, RI and VT) to target 2025 fall and winter travel intenders. 


  • Target AARP's age 50 to 59 "active & adventurous" audience
  • Advertisers will receive matching space for advertorial content
  • This issue will offer reader service lead generation


Learn More & Sign Up - Reserve Space by June 30, 2025

Job Postings

Executive Director, Cayuga County Convention & Visitors Bureau

The Executive Director serves as the chief strategist and public leader of the CCCVB, responsible for advancing the mission of promoting tourism, increasing economic impact, enhancing...


Learn More

Multiple Positions, New York City Tourism + Conventions

Executive Assistant. to the CEO & CMO - Learn More


Vice President, Research & Insights - Learn More


Director, Digital Advertising Sales - Learn More

Become a Member | Join the Partnership Community

Volunteer at a 2025 Travel Show | Submit a Workshop Proposal

Be a 2025 Tourism Champion | New Yorkers: Take Your Vacation Toolkit

Thank you to our 2025 Partnership Community!

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.


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