Businesses responding to the third statewide COVID-19 Wisconsin Business Impact survey continue to demonstrate their resilience with 41 percent of respondents introducing or expanding online services over the last three months. Similarly, businesses continue to seek financial assistance, with 60 percent of respondents requesting assistance and 52.4 percent receiving aid. Estimates of business survivability have also increased, with only 10 percent of respondents estimating survivability of less than three months.
“It will be important to continue to assess this measure throughout the summer,” said MadREP President Paul Jadin. “Many businesses will continue to operate with significant restrictions, and we need to understand the impact to appropriately respond and support those businesses, so they are able to survive.”