October 2019
Life Sciences Newsletter
Welcome to the first edition of the Brooks Instrument Life Sciences newsletter, which aims to increase awareness of opportunities for Brooks Instrument in Life Sciences. This is an ideal, quick read for all Brooks Instrument sales and application personnel.
Selling the SLA Biotech MFC
Customers today have their attention being pulled in multiple directions. Having a crisp and concise elevator pitch can be instrumental in earning the opportunity for a face-to-face meeting. 

When opening or speaking with a Life Sciences customer, lead with the SLA Series Biotech MFC available with two options packages . A 2.5x improvement in process control – thanks to the device’s high 250:1 turndown – is a key differentiator. The 250:1 turndown spec is catching the attention of Process Engineers who are asking their OEM to spec it in. 

Focus on reduction of Dissolved Oxygen Sensor noise during the start-up or inoculation phase and possible elimination of the lower flow gas stream. Enabling wider process control and recipes , improvement in flow metrology enhances customer system trouble-shooting and service capability.

Reiterate the message that Brooks is the flow leader in Life Sciences and will continue to innovate and support market requirements, thanks to our close relationships with leading Life Science companies. Suggest customers try our Solution Finder to determine the best SLA Series MFC for their bioprocess. 

Scoping New Projects: PROFINET for Plant Capital Modernization 
Many older plants are setting aside capital for modernization or plant improvement efforts. All industries are faced with the challenge of how to maintain 20+ year old control systems and equipment. The SLA Series with EtherNet/IP and PROFINET protocols - along with their advanced diagnostics tools - are easy to include with these capital packages.

Older PLC and DCS systems typically provide flow and setpoint (PV) back for the customer to monitor and make critical process-related decisions. Brooks Instrument advanced diagnostics provide a wealth of predictive, trending and reliability-driven variables that can monitored real-time. Choked flow to an MFC, back-steaming, calibration changes over time and total flow are all examples of valuable data that can be monitored.

Our implementation of these protocols enables quick start-up and access with Siemens, Delta-V and Rockwell Automation PLC systems. Example customers going through a modernization project are BI Biberach, Pfizer Rocky Mount and Lonza Portsmouth. An automation engineer will be very energized and excited to be made aware of the availability of these new protocols and advanced diagnostics from Brooks Instrument. To see what Plant Capital Modernization projects are available in your region or territory, please reach out to Joe Sipka . 

Advanced Diagnostics with EtherNet/IP: Back-streaming
This new live animation demonstrates common customer pain points (back-streaming).
About the Author
Joe Sipka is leading the global business development effort focused on Life Sciences for Brooks Instrument. Contact Joe with questions, feedback or suggestions for future newsletters.