TIG President Michael Soll is in Manila this week for client work and for the ASEAN Gaming Summit. Based on discussions inside and outside of the event, his boots-on-the-ground analysis follows:
The Philippines itself is simultaneously developing and vying to establish its gaming industry as (at least) the number two market in Asia. Recent changes include efforts to level the playing field with the privatization of PAGCOR and an adjustment of the tax rate to 35% for all operators (25% with sufficient investment). The industry here seems to have moved on from the decline of Chinese outbound travel since COVID, and is focusing on other inbound tourist markets like Korea, which is growing substantially. Also, Philippine hospitality culture is a natural, long-term benefit – the mass market customer service here is arguably better than anywhere else in the world. These factors – in combination with the continued development of both IR and regional resorts projects, and a relatively smooth player entry process compared to Singapore (much more emphasis on security than registration) – should make reaching US$6B by 2025 relatively easy. What’s still in question is how each resort will ultimately define itself against the competition.
Nearby, Thailand is hot, but not well understood. Depending on who you talk to, it is a long road ahead, or a longer road ahead, with many outstanding questions about the likely regulatory structure. But there is certainly momentum, and we will keep you posted on the latest movements of its gaming committee and any relevant responses from the “royals.”
Japan is at a crossroads. With Osaka approved and Nagasaki rejected, it’s hard to see too far into the future. The hope is that another regional project can eventually be accepted, but the industry is cold on Japan at this point, especially in contrast to accelerated development, with greater transparency and predictability elsewhere in Asia. Our sincere congratulations to Ed Bowers and Bill Hornbuckle for staying the course and getting at least MGM in the door there.
Otherwise, core themes from the conference are relatively universal across Asian gaming markets, from the importance of amenities and the introduction of digital and online gaming, to new approaches to responsible gaming.
As always, TIG will continue to stay, and keep you, abreast of the evolving Asian gaming landscape. Contact Michael Soll with any further questions or for a more in-depth discussion of the region.
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