Representing 16 NYSTIA Co-Op participants from across New York State, the Canadian Public Relations Initiative is one of several supported by a Round 12 Market New York grant awarded to NYSTIA by New York State's Empire State Development and the I LOVE NY Division of Tourism under Governor Kathy Hochul's Regional Economic Development Council Initiative.
Sarah Martin, Co-Op Initiative Leader at Break The Ice Media has provided an update on the success of the spring events and upcoming initiatives to inspire travel and visitation to New York State among leisure travelers in Ontario and neighboring provinces in Canada.
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