June 20, 2023

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Update: NYSTIA's Canadian Public Relations Co-Op Program

Representing 16 NYSTIA Co-Op participants from across New York State, the Canadian Public Relations Initiative is one of several supported by a Round 12 Market New York grant awarded to NYSTIA by New York State's Empire State Development and the I LOVE NY Division of Tourism under Governor Kathy Hochul's Regional Economic Development Council Initiative.


Sarah Martin, Co-Op Initiative Leader at Break The Ice Media has provided an update on the success of the spring events and upcoming initiatives to inspire travel and visitation to New York State among leisure travelers in Ontario and neighboring provinces in Canada.

Read the Recap

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In This Newsletter:

Update: NYSTIA's Canadian Public Relations Co-Op Program

  • Recap of successes by Sarah Martin, Break the Ice Media

NYSTIA Updates:

  • Book Your Room for the NYSTIA Annual Meeting!
  • Submit a RFP for NYSTIA Events

Member News:

  • New Member Introduction: Carla Kolbe at Fulton County Tourism
  • Merchantry Tourism, LLC Co-Hosting Tourism Info Center at the Great NY State Fair

Webinars & Events:

  • State of the American Traveler Survey Findings

Co-Ops:

  • AARP: Content Marketing, Lead Generation
  • RoadRUNNER: Touring New York State on Two Wheels

Book Your Room for the 2023 NYSTIA Annual Meeting

& Tourism Excellence Awards


Situated along the Genesee River, the newly renovated Hyatt Regency Rochester is conveniently located in the Finger Lakes Area of Upstate New York. Enjoy breathtaking views, savory restaurants, and exciting entertainment and shopping on-site and close by!


Book Your Room | Register Now

Showcase Your Destination:

Host a NYSTIA Event!


NYSTIA is issuing a RFP for the 2024, 2025 & 2026 Annual Meeting of the New York State Tourism Industry Association (NYSTIA) and the 2025 and 2026 New York State Tourism Conference. The RFP linked below includes details for your review. All members are welcome to submit by Friday, July 14, 2023!


Review the RFP

Member News

All News

New Member Introduction: Carla Kolbe at Fulton County Tourism

Carla Kolbe is the Tourism Coordinator for Fulton County New York. Her responsibilities will be to oversee the county’s tourism consisting of coordinating publicity and communications for visitors, initializing events, providing resources to local businesses, and supporting the growth of the county.


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Merchantry Tourism, LLC Co-Hosting Tourism Info Center at the Great NY State Fair

Tourism and other hospitality businesses are invited to enroll in rack space with Merchantry Tourism LLC at the Tourism Info Center at the Great New York State Fair set for August 23-September 4, 2023. The Tourism Info Center distributes literature provided by destinations from all across the US and beyond and is located in a high-traffic building at the fair.


Continue Reading

Upcoming Events

All Events

The State of the American Traveler Survey Findings - July 2023

July 12

Webinar | Destination Analysts | Learn more

Featured Co-Ops

All Co-Ops

AARP: Content Marketing, Lead Generation

There is still time to sign up for the 2023 October AARP New England Region travel issue (CT, MA, ME, NH, NJ, VT) to reach the fall and winter travel market! Benefit features include:


  • Targeting age 50-59 "active & adventurous" audience
  • Receive matching space for advertorial content
  • Receive reader service lead generation, which is expected to deliver thousands of valuable customer contacts!


Learn more & Sign Up! - Contact Bob Provost at [email protected]

RoadRUNNER: Touring New York State on Two Wheels

Don't wait to sign up! RoadRUNNER Motorcycle Touring & Travel Magazine is the go-to for affluent riders seeking new destinations. Take advantage of the discounted rates in digital and print opportunities for upcoming Fall issues!


Learn more & Sign Up! 

Job Postings

All Jobs

No new job postings have been submitted this week, but be sure to check out the NYSTIA careers board for current openings!

WHAT WE DO TOGETHER:

Advancing economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.

For more information about NYSTIA membership, events, advocacy, Co-Ops, and other services visit: www.nystia.org


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