Welcome to the February edition of [R]esource Toolkit.
FEBRUARY: Share the love!
This month we're sharing resources you'll love:
  1. RPR's Decoding Real Estate Podcast
  2. Content from REALTOR® Content Resource & Realtor.com®
  3. Professional social media made easy with Canva
Decoding Real Estate
Social Media Marketing w/Travis Thom
For many agents, social media and digital marketing as a whole are tough concepts to grasp, and they tend to have more questions than knowledge:

  • How do I get started?
  • Where do I get started?
  • How much should I spend?

One listen to Travis Thom, and you’ll have the answers. He’s the founder of Elevated REM, a full-service, digital marketing agency that specializes in helping real estate agents find their voice in the social/digital world. In our latest episode, Travis gives tips and shares strategic insight on how to break into social media marketing, what platforms to adopt early (hint: the clock is Tik-ing), and breaks down digital terms such as pixels, code, cookies, funnels, retargeting, discovery cycles and storytelling. It’s everything you need to know to start or fine-tune your real estate digital marketing plan.

Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett

REALTOR® Content Resource
NAR's REALTOR® Content Resource (RCR) offers free, original home ownership content you can use in your consumer communications. Add expert articles about home ownership, buying, and selling to your marketing efforts, and continue the conversation with clients long after the sale.

What are the benefits to my business?
RCR provides hundreds of articles on topics like home buying and selling, home improvement, maintenance, taxes, insurance, and community issues. Sharing these articles with past, present, and future clients can help keep you top of mind as a trusted adviser.

The articles come from HouseLogic.com, NAR’s award-winning homeownership site, and are written by journalists who regularly cover the home industry, personal finance, taxes, and real estate. The HouseLogic team creates new content that helps consumers maintain, enhance, and protect the value of their homes.

Resources for Real Estate Professionals - Realtor.com®
One of the Realtor.com® solutions to help keep real estate professionals at the heart of the transaction is the marketing content hub that provides real estate agents with valuable industry insights, strategies, and marketing tips to grow their business.

Social media has become a necessary platform for agents to market their services as well as their listings.

Canva, an app and online platform, can help you take your marketing to the next level providing graphic design software necessary to create posts consumers will love. Use one of their many templates, upload photos from your phone, or create your own design directly in the app.

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