This week, retailers can expect a postcard, as seen above, to arrive in the mail. Intended to be displayed for customers to read the "Because we care" side, helping them understand that the cashier is only following the law while requesting ID for tobacco, E-Cigarette, gambling, and alcohol purchases. The other side has information to assist staff in verifying an ID and ensuring the customer is of legal purchasing age. The goal of this mailing is to support staff and customers. Remember what you do matters!