Rooted in Vermont
, Vermont Farm to Plate Network’s local food marketing campaign, is launching a statewide radio campaign encouraging Vermonters to go out and buy
‘Rooted in Vermont Strawberries!’
The ads will run across multiple stations each week reaching every corner of the state. The goal is to encourage consumers to seek out Vermont strawberries at their ‘favorite stores, farm stands, pick your own, or any place they shop for food.’ Increasing consumer purchases of one of the most family-friendly crops and boost local food sales is our plan.
Awareness of the campaign helps you to leverage your own store marketing, outreach and displays in order to maximize sales. We are working with local distributors to help promote this effort to retailers.
Plug into the conversation on social media sharing pictures of your purchases, displays, and happy farmers & customers with the #RootedinVermont hashtag on Instagram and Twitter or @RootedinVermont on Facebook.
We will be sharing photos, posts, and stories all month long about
‘Rooted in Vermont Strawberries’
to drum up excitement among consumers. Feel to send us pictures directly too!
Or want to chat about how to get more involved
(and snag some RootedinVermont stickers),
Email the Rooted in Vermont project manager,