Retailer Education Day
“I'll Just Get it Online": Strategies to Keep Your Customers on Your Doorstep
Your best customer is the one who keeps coming back to you. What motivates your customer to come to your business? Do they like the ease of finding what they want in your online store or do they like the direct contact and complete shopping experience they have when they come to see you in person? No matter how they arrive on your proverbial doorstep, now is the best time to create a customer retention strategy. Many shoppers have uttered these words at some point, “I’ll just get it online” and if they come to your website to do that, that is fine. However, if they are standing in your store and frustrated with lack of customer service or poor product selection, the chance for them to order from “anyone” online, goes up dramatically. We’ll look at 5 strategies to keep your customers on your doorstep, whether virtually or physically.
Anne Obarski, founder of Merchandise Concepts will address retailers on Monday afternoon at the URA trade show in Nashville. Register today for an opportunity to network with peers, learn from industry experts, and view the latest styles, products, and services from the growing list of exhibitors who cannot wait to see you in October!