Volume 239 | February 16, 2021
Retailers Bet on Further Growth in Agave-Based Spirits

Consumption of Tequila and other agave spirits like Mezcal jumped from 15 million 9-liter cases in 2015 to 19.8 million cases in 2019, according to the Beverage Information Group’s 2020 Liquor Handbook. Tequila alone rose 6.6% from 2018 to 2019 and was on track for a similar rise in 2020. Retailers across the country claim that tequila has seen a sizable shift to premiumization.

Mezcal, with its versatility as a cocktail base, is also seeing rapid growth comparable to that of American whiskies, according to retailers. COVID-19 also saw a rise in tequila and margarita kit sales as margaritas have proven easy to make at home with just the spirit and premade mix. 

Further reading: Beverage Dynamics

Source: Spirited Zine

Source: Drake's Organic Spirits
The Top 5 Google Analytics Reports
for Beverage Alcohol Brands
It is more important than ever that beverage alcohol brands be in control of the data at their fingertips. In this video, Kim Nguyen, director of marketing for Speakeasy Co., explains the Top 5 most valuable reports brand owners can access free with Google Analytics. (7 minutes)
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