Is Artificial Intelligence a valid option
for mission critical translations?
Artificial Intelligence uses machines and computer systems to simulate the processes of human intelligence. It requires a foundation of specialized hardware and software for writing and training machine learning algorithms.
AI makes it possible for machines to learn from experience, adjust accordingly to new inputs, and perform human-like tasks. Things such as computerized chess games and self-driving cars rely heavily on deep learning and natural language processing. But who teaches the machine?
In simple terms, a large majority of AI learning comes from language found from scanning the web, books, and from social media. Because English-speaking individuals were responsible for the development and testing, AI aligns heavily with these attitudes, speech patterns, values, and culture.
The negative impact this creates to your business is varied. If your content is highly technical or includes industry specific language or uncommon subject matter, mistakes are likely because there is no historical data from which AI can learn.
Also, AI does not have the ability to comprehend the meaning of words or the context from which they were written. Word for word translations may still be misleading or offensive because there is no built in fail-safe to avoid cultural misunderstandings.
In highly regulated industries, such as in the legal or medical field, accuracy and precision are critical, and a lot of adaptation is needed to hit the accuracy levels required.
Computers are programmed to translate words literally and the lack of reference within the programming makes it difficult to translate anything that isn’t mainstream or has any cultural complexity. You have experienced this personally if you’ve ever tried to type something in your phone and the auto-correct feature wouldn’t allow it.
In addition to accuracy challenges, artificial intelligence lacks imagination. This mean if you are trying to translate fun, engaging content for marketing purposes, you may find it inadequate. There may be words used for marketing purposes that do not translate well from one language to another without some adjustment.
Companies who engage Artificial Intelligence embrace additional risks due to the known and unknown variables. Professional and customized translation services are still your safest option for accurate, timely results.
For more information regarding unique, personalized translation services contact AAA Translation at 1-844-293-3519 or visit www.AAATanslation.com for more information.
