Return of 20 Minute Tuesdays, BOGO Now Open, and More!

In this Issue

Return of 20 Minute Tuesdays

2026 Charlotte BOGO Registration Open

Thank You To Our 2025 Sponsors

Return of 20 Minute Tuesdays

Is AI a terrifying job-stealer or your content team’s newest, slightly misunderstood intern? This session dives into how one team navigated the “AI can do it all!” hysteria, transforming anxiety into action.

Discover a practical playbook for future-proofing your content career by strategically embracing AI – from launching impactful thought-leadership campaigns and cleverly repurposing roles (think copy editors to AI quality specialists) to championing tool experimentation that delivers real productivity wins. Get ready to be inspired, armed with concrete strategies to not just survive, but thrive as a content leader in the world of AI.

Watch this session recorded live at LavaCon 2025 in Atlanta, GA by clicking the graphic or this link.

Caroline Roth is a Vice President at Salesforce, leading a global team of 130+ content professionals. Drawing on nearly two decades of experience rising from technical writer to executive, she now guides her team in shaping the voice of a multi-billion dollar product portfolio while tackling the generative AI revolution head-on. She’s passionate about mentoring leaders and proving that an impactful career isn’t about fitting a corporate mold, but about empowering your team to bring their unique perspective and blaze on.

LavaCon 2026 Charlotte BOGO Now Open!

BOGO in-person registration is now open. Register before we post the 2026 program in January and bring your boss or colleague for free!

Need to build a business case to attend? Attach a copy of last year's Schedule at a Glance to your training request and highlight all the sessions that would've helped solve your organizations' content challenges.