Unlike other ads, vehicle ads can't be turned off.
You simply can't ignore them! Drivers and pedestrians will see your ad while you're driving to your next appointment . . . while you're parked on the street . . . when you're making deliveries - and in traffic jams! That's why most busses you see are also moving billboards. That's why some companies pay people to transform their cars into mobile ads - so why not "pay" yourself?
Did you know that the average moving vehicle is seen by 600 people per mile driven?
So let's do the math: assume you spent $1,000 for lettering both sides and the back of a service van. Also assume you drive only 12,000 miles a year (you may very well drive more), have just one van, and keep your van for 7 years: (12,000 miles x 7 years) x (600 exposures per mile) = 50.4 million impressions.
Dividing all those impressions by your $1000 investment means that you're getting 50,400 exposures for just one buck each! And you don't need to be a marketing guru to realize that that's pretty much one heck of a deal!