April 2019 
Revamp Your Marketing Strategy
If you're looking to up your marketing game and make deeper connections with more customers and prospects, now is the time to start thinking about your company's marketing strategy.

Drive digital engagement with print.
Print a QR code on your marketing materials that, when scanned, sends the person to a specialized landing page on your website. This is a great way to get people engaged with your website and social media, sign up for your email list, or to claim a special offer for your product or service.

Surprise and delight with color and texture.
Think about the feel of a phone book or newspaper versus the feel of a thick, matte finish cardstock. Both have the same advertising message on them, but which do you trust more? When investing in print advertising, spending a little extra to get high quality material makes a difference in the end. 

Another element that makes an immediate and obvious impact? Color. Choose a bold, distinctive color palette that communicates something about your brand and you'll be rewarded with increased engagement.

Reward engagement with value-adds.
Don't fall into the trap of treating marketing like a one-way street. You want to get your message across, but you'll find your message being received a lot more often if you provide something of value for your customer. That could be a discount, it could be an opportunity to win something, or it could be some valuable information or entertainment.

Today, marketing your business is synonymous with telling your brand's story. Customers and prospects don't just want to know what  you are, they want to know who  you are. And while who you are and what your business stands for may seem obvious to you internally, actually describing it accurately is often a more challenging prospect than business leaders expect.

Because it is one of the most important marketing challenges that businesses face today, we decided to write a blog to give business leaders some guidance when it comes to how to tell your brand's story. Read on to discover some of the things you can do to communicate your brand's essential qualities to customers and prospects.
When we worked on Grain Place Foods' packaging, we had 30+ products to design packaging for. We kept the design consistent and gave their top-selling products, including this popcorn, a slightly unique design that helps them stand out on the shelf. Are you looking for new product packaging? We'd love to partner with you!
How to Build a Killer Brand Experience and Win Repeat Customers
First and foremost, what is the brand experience? According to a study done by Brakus, et al, the brand experience is all of the feelings, cognitions and behavioral responses a customer has when interacting with an aspect of your brand, such as the packaging, communications or environments. From the moment your target audience first comes into contact with your brand, they are developing and modifying their feelings toward your product or service. The way you manage this brand experience may be the single most important factor when it comes to building customer loyalty and eventually brand advocates.

Understanding the Brand Experience
The concept of the brand experience encourages marketers and key decision-makers in an organization to consider the full extent of how a brand occurs to your audience. To fully understand the brand experience that's being created, you must consider each stage of the customer journey, each channel where your audience may come into contact with your brand and the impact each department has that is involved in building this experience.

It's easy to confuse this concept with good marketing and branding, or even experiential marketing. Those are part of the big picture, but the total brand experience goes far beyond these elements to include the subjective impression your audience takes away from every stage. Your brand experience includes the ease or difficulty of the checkout and payment process, the support they receive following a purchase, the interaction on social media and even delivery time.

Understanding and creating an optimal brand experience is what builds loyalty from customers who learn to trust your brand for the consistency in your message, the level of quality in the product or service you provide, and more.

This is an excerpt from an article originally feature d on Brand United .

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