If you're looking to up your marketing game and make deeper connections with more customers and prospects, now is the time to start thinking about your company's marketing strategy.
Drive digital engagement with print.
Print a QR code on your marketing materials that, when scanned, sends the person to a specialized landing page on your website. This is a great way to get people engaged with your website and social media, sign up for your email list, or to claim a special offer for your product or service.
Surprise and delight with color and texture.
Think about the feel of a phone book or newspaper versus the feel of a thick, matte finish cardstock. Both have the same advertising message on them, but which do you trust more? When investing in print advertising, spending a little extra to get high quality material makes a difference in the end.
Another element that makes an immediate and obvious impact? Color. Choose a bold, distinctive color palette that communicates something about your brand and you'll be rewarded with increased engagement.
Reward engagement with value-adds.
Don't fall into the trap of treating marketing like a one-way street. You want to get your message across, but you'll find your message being received a lot more often if you provide something of value for your customer. That could be a discount, it could be an opportunity to win something, or it could be some valuable information or entertainment.