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by Lena Combs, CPA, CGMA, RRP, Partner WithumSmith+Brown, PC
COVID-19’s effects on the hospitality industry have been wide-spread, shutting down properties and reducing travel and leisure across the world. Lodging businesses who have seen impacts of the pandemic hitting the bottom line should strive to emerge stronger and better prepared after COVID-19.
As companies are returning to offices and board rooms, struggling to figure out what to work on first, this is a great time to take a strategic look at how and how well we engage our customers. Why?