Volume 327

July 1, 2026

💬 Let’s talk about Better Connections.


Better Connections upgrade life’s soundtrack in daily conversations, family celebrations, social activities, workplace environments, 4th of July celebrations, and the list goes on.

Primarily, when Hearing Care Professionals empathetically apply well-honed fitting skills to advanced technology.


Better Connections nurture steady growth in the number of motivated candidates who seek to benefit from your expertise.

When Practice Growth Insights details Grassroots Educational Marketing methods, which, by elevating community awareness and informative discourse, catalyze healthy choices. 

Especially when hearing care marketplace “noise” (TPAs), lower integrity (quasi) competition and “Dr. Google’s advice” prevail, your patients, as well as their loved ones, should have Better Connections to research-based and informative educational content. This necessity highlights an essential point from last week’s volume:


“With smartphones’ scanning features, QR Codes are a versatile method for businesses to effectively engage customers, convey information, and capture intent.”

Knowing audiological empowerment is on the line, smartphone access should help those needing high-quality hearing healthcare to make wise choices.


Opening our eyes to QR code versatility and popularity envisions high-impact opportunities to cleverly engage patients, convey information, and reputably influence patients’ journeys to well-informed decisions. Case in point, Connect Hear™ will provide Ready Access to Educate Well Monthly E-Newsletters within your Practice, particularly:

  • In Reception Area 
  • At Point of Consult


Many of you already gain informative momentum using our E-Newsletter program’s flywheel effect. On a monthly basis, year after year, E signifies Electronic, Engaging, Educational and Effective.


Who do E-Newsletters make Better Connections with?


Internally, to your Patient Database, by means of Permission Marketing, as Seth Godin’s 1999 book originally popularized and this blog speaks to:


“Permission marketing is the privilege (not the right) of delivering anticipated, personal, and relevant messages to people who actually want to get them.


“It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.”

This influential concept synchronizes with our professional imperatives: 

  • The opportunity to educate is a privilege, and since it’s often NOT anticipated, there is upside potential.
  • Content should be personally relevant to those who want to receive it.
  • Respect is shown and earned by raising the bar on patient empowerment, not (one of my least favorite phrases!) “dumbing it down.”


With Permission comes Responsibility to…

Connect Hear™ is our 1st application that features Dynamic QR codes, whereby, as integral to an ongoing awareness campaign, informative conduits are changeable. Let’s explore how to operationalize, In Practice.

Our Patients’ Journey floor plan guides us to map out messaging flow so the right messages are visibly placed for ready access.

Your In Practice Connect Hear™ awareness campaign starts by placing eye-catching and small-footprint displays in reception areas. Typically, on the front desk or table near where patients sit: In Sight, In Mind, On Purpose. These tactical attention getters are simply aimed with:

8.5” x 11”

slip sheet

2.75” x 4.25”

awareness and use cards

The Use Case is straightforward. Put awareness displays with cards in a highly visible place where they gain attention. Get into the habit of kindly suggesting that patients Sign Up to Stay Informed.


Realizing some people are more familiar with using QR codes than others, point out back of card: Easily open, aim and tap instructions for going from Point A to Point B.

Think of how simply effective it is to point a smartphone camera at a QR code and instantly access your current Educate Well Monthly E-Newsletter. Ideally, your QR code access cards are also shared with their family members and friends. A simple conversational segue might be:


“Having seen how easily accessible our Educate Well Monthly E-Newsletters are, might there be 1-2 other people in your circle of life you feel should also learn more? If so, would you kindly share 1 of these awareness cards with them?”


Next week, we Demonstrate Dynamic.

Clicks & Picks. Get Strategic.

Explore Practice Growth Insights™ volumes separated into 100 Strategic Themes.


Each theme consolidates best practices and real-world insights, making it easier for your team to learn, plan, and implement growth strategies with purposeful precision. Which will be your highest priority?

If you feel our weekly Insights may be useful to a colleague, please encourage them to subscribe at:

Bruce Essman

CEO

High Definition Impressions (HDI)


PracticeGrowthbyDesign.com


bruce@hdimpressions.com



314.276.7392

View Previous 50 Issues by Clicking on Links Below:

PGI #326 2026-06-24 | Connect Hear™, What’s Trending.

PGI #325 2026-06-17 | From Advocacy to Access, Connect Hear™

PGI #324 2026-06-10 | Advocacy's Outcomes, To What Ends?

PGI #323 2026-06-03 | Speak Up for Advocacy. Get Straight A’s.

PGI #322 2026-05-27 | Physician Referrals: Strategic Planning Guide, Circles of Influence.

PGI #321 2026-05-20 | Guiding Principles, Pearls of Wisdom™

PGI #320 2026-05-13 | CME, Not Just for Me.

PGI #319 2026-05-06 | Better Speech-Language-Hearing Month. Best Time.

PGI #318 2026-04-29 | Effective METHODs, Doctors’ Orders.

PGI #317 2026-04-22 | Targeting Physician Referrals? You've Got Mail.

PGI #316 2026-04-15 | Modeling Physician Referral Methods: 1-2-3

PGI #315 2026-04-08 | AIQ Medical Networking. Deeper Exploration.

PGI #314 2026-04-01 | AIQ. Medical Networking Starts Smart.

PGI #313 2026-03-25 | Your Physician Referrals, Treat to AI Targets.

PGI #312 2026-03-18 | Implementation Science. AI Driven.

PGI #311 2026-03-11 | Implementation Science, The Power of Observation.

PGI #310 2026-03-04 | Hear the Facts & A Closer Look

PGI #309 2026-02-25 | Location, Location & Location. All is Well.

PGI #308 2026-02-18 | “Who Knew?" Applies to Your Practice Too

PGI #307 2026-02-11 | Who Knew? Promoting Practice Identity is So Fun!

PGI #306 2026-02-04 | “A is For Awareness”, Who Knew?

PGI #305 2026-01-28 | Your Customized Practice Brochures. That's the Story.

PGI #304 2026-01-21 | To Boost 2026 Growth, Raise Practice Awareness.

PGI #303 2026-01-14 | Your Educational Funnel. A Transformative Trio.

PGI #302 2026-01-07 | Lobby for Your Patients. Put their Eyes on Education.

PGI #301 2025-12-31 | Big Screens. Let Your Lobby Do the Talking.

PGI #300 2025-12-24 | Better Hearing is Better Healthcare. On Target.

PGI #299 2025-12-17 | Make Intellectual Curiosity Contagious.

PGI #298 2025-12-10 | Get Resolved with Engaging E-Newsletters. Start 2026 Right.

PGI #297 2025-12-03 | Educate Well Monthly E-Newsletters, Your Trusted Voice

PGI #296 2025-11-26 | Your Flywheel Effects, 2026 Momentum

PGI #295 2025-11-19 | The Flywheel Effect, from Good to Great.

PGI #294 2025-11-12 | Joys of Hearing, Holiday Gifts

PGI #293 2025-11-05 | Valuable Advocacy, Lifetime Value

PGI #292 2025-10-29 | Joys of Hearing. Sensible, not Spooky.

PGI #291 2025-10-22 | Golden Years, Taking Care of Ears

PGI #290 2025-10-15 | Healthy Hearing & Better Living. On Purpose.

PGI #289 2025-10-08 | Your Medical Networking, Amplify Impact Well

PGI #288 2025-10-01 | Educate Well Monthly, In Practice

PGI #287 2025-09-24 | To Educate Well Monthly, Take Healthy Steps

PGI #286 2025-09-17 | Get Strategic, Pick Educate Well Monthly

PGI #285 2025-09-10 | Clicks & Picks. Get Strategic.

PGI #284 2025-09-03 | To Operationalize Strategic Themes. Grow Wiser.

PGI #283 2025-08-27 | 100 Strategic Themes, Your Practice Growth Dreams

PGI #282 2025-08-20 | Who Knew? Strategic Themes, Level Up.

PGI #281 2025-08-13 | Who Knew? Your Table of Contents (TOC).

PGI #280 2025-08-06 | Discover Solutions, Elevate the Profession

PGI #279 2025-07-30 | Grassroots Educational Marketing. Organic Growth.

PGI #278 2025-07-23 | Your Practice Growth. In Sight, In Mind.

PGI #277 2025-07-16 | Practice Growth Insights™, Open for Curiosity

View our entire collection.

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