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~ Installation of permanent speed feedback signs will
display driver’s real-time speed ~
Richmond, VA – This week, as part of the city’s ongoing Vision Zero commitment, the Richmond Department of Transportation (DOT) began construction to install 15 permanent speed feedback signs on high-injury network (HIN) streets at key gateway entrances into the city. These locations often see higher speeds from drivers transitioning from higher-limit roads in neighboring jurisdictions.
Speed remains the lead contributor to severe crashes. Research from the Federal Highway Administration shows speed feedback signs can reduce average vehicle speeds by 2 to 7 mph and decrease crashes by up to 45 percent in urban settings, especially in transition zones where vehicles are entering the city from areas with higher speeds.
By addressing speeding at key entry points, the City aims to create a culture shift where safe driving begins the moment motorists enter Richmond.
The signs use radar detection to measure the speed of the approaching vehicles. Drivers see their speed displayed alongside the posted speed limit. If traveling above the limit, the display flashes to alert the driver to slow down.
“These permanent speed feedback signs send a clear message: safety is our priority,” said Mayor Danny Avula. “Richmond is committed to making streets safer for everyone. The signs provide a visible, data-driven step that reinforces the city’s Vision Zero strategy while encouraging drivers to slow down.”
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