Roanoke County Business Partners Newsletter  
May 2019: Volume 19, No. 5
The E-newsletter of the Roanoke County Economic Development Department is designed to showcase the investments and achievements of our existing business partners. For additional information about doing business in Roanoke County, visit our  website .
May is Business Appreciation Month in Virginia 
May is Business Appreciation Month in Virginia, so we have dedicated the entire Roanoke County Business Partners show to businesses in Roanoke County. In this show, we will visit some of the businesses that play a vital role in Roanoke County's thriving business community.  
We will start by visiting Tru by Hilton, one of the newest businesses in the Hollins Study area, and hear from Kirtesh Patel about how business has been since opening in 2018.  
Next, we will speak with Bonnie Jackson, owner of Patina Bridal & Formals located at Keagy Village and learn how this longstanding business is contributing to the Oak Grove Study area.  
Finally, we will visit PlasticsOne, a medical device company that has been in business for 70 years.

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Roanoke County Business Partners May 2019
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About Us
General Inquires
P: 540-772-2069
F: 540-772-2030
5204 Bernard Drive, SW 
Room 421 
PO Box 29800 
Roanoke, VA 24018
Jill Loope
Administrative Assistant
Mission Statement
To attract and facilitate the growth of innovative businesses, jobs and population that increase taxable investment and ensure sustainable world class community resources. 

Richfield Living - A Senior Living & Healthcare Community  -  Groundbreaking   
Officials from Richfield Living and Roanoke County celebrate a new era in senior care   

Through their latest construction project, Richfield Living plans to differentiate and strengthen their market position by expanding independent living offerings.  

Along with the beautiful, serene surroundings, and rental agreement financial model, Richfield will become a more attractive and financially-sound option for seniors looking to transition to retirement community living.
Their Town Center plans call for an open-concept building to allow maximum flexibility of space usage. The Town Center will feature an atrium and a patio overlooking the front lake. A Chapel and large multi-purpose space will incorporate versatile community meeting spaces. A dining room, with an open design, will allow for multiple configurations to accommodate meals, activities and events. The Town Center will house a new wellness center and salon services in the lower level. Residents will also enjoy underground parking spaces.
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Signing Day for Roanoke County Public Schools Registered Apprenticeship Program   
Photo Provided By Chuck Lionberger_ RCPS
Roanoke County Public School students sign on for apprenticeships with  
Medeco, Western Virginia Water Authority, and six additional businesses
On April 30th Roanoke County Public Schools held a Student Apprenticeship Signing Ceremony. For three years Roanoke County Economic Development and Roanoke County Public Schools have partnered to provide workforce for our businesses throughout the region, while providing workplace based learning opportunities for students.  
Congratulations to all the students who signed. It takes a concerted effort to make Student Registered Apprenticeship happen, so we want to thank the Department of Labor and Industry for bringing Registered Apprenticeship to our schools and also thank Virginia Career Works - Blue Ridge for their ongoing support.  
Perhaps most importantly, many thanks  go to the teachers, counselors, school board members, school administration, parents, and businesses who have helped make this program a great success.
To learn more about Registered Apprenticeship and other workforce resources contact  
Roanoke County Economic Development at 540-772-2070 
Roanoke County's Leadership Team Visits the Fralin Biomedical Research Center

Economic Impact Being Generated for the Future of Roanoke

On April 19, Executive Director, Dr. Michael Friedlander and his team of faculty researchers gave Roanoke County's leadership team a presentation and tour of the Fralin Biomedical Research Center.
About the Fralin Biomedical Research Institute at VTC:
The Fralin Biomedical Research Institute at VTC is Virginia Tech's only research institute devoted solely to biomedical research. It opened on Sept. 1, 2010, welcoming new faculty, postdoctoral fellows, students, and staff from across the United States and throughout the world. It grew rapidly to 26 research teams with more than 300 faculty,
staff, and students by 2017 and almost $100 million in extramural research grant funding, primarily from the National Institutes of Health.
 Based in Roanoke, Virginia, the institute was designed to accommodate interdisciplinary research to address contemporary challenges in health and disease through combinations of biological, behavioral, computational, and engineering approaches.
Key research focus areas include addiction and substance abuse, behavioral health, cardiovascular science, cancer including structural oncology, cognitive and computational neuroscience, decision-making, developmental and translational neurobiology, human development, neurorehabilitation, immunology, and regenerative/restorative medicine.
The institute is the hub for the worldwide hyperscanning network for interactive human functional brain imaging, which includes three research-dedicated 3.0 Tesla MRIs, an MR-guided human-focused ultrasound system, a high-field cryo-electron microscopy facility, multiple behavioral testing suites, a transcranial magnetic stimulation facility, laser scanning confocal and multi-photon imaging systems, molecular biology and electrophysiology suites, a state-of-the-art fluorescence activated cell-sorting facility, super resolution microscopy, and a new, optically pumped magnetometry suite.
HyperGen, Inc. Collaborates with Canon Information and Imaging Solutions, Inc.
HyperGen Inc., a leading provider of PeopleSoft Enterprise Resource Planning (ERP) and IT Managed Services and Solutions, announced that it has become a Solutions Partner for Canon Information and Imaging Solutions, Inc. (CIIS), a wholly-owned subsidiary of Canon U.S.A., Inc., and is now able to provide clients with CIIS solutions that automate Procure-to-Pay, Order-to-Cash, and other business processes.

Room 2 Bloom Business Incubator Offers Free Business Consulting and Short-Term Leases 
Click to read Roanoke Times article  
Skills Survey for Employers, Employees and Residents  

  Calling on businesses, residents and employees to participate in skills surveys!  
Virginia Tech University, with support from Appalachian Power and the Virginia Tobacco Region Revitalization Commission, is conducting a workforce and skills analysis in a 55-county region across southern Virginia. As part of this project, we are seeking input from employers, employees and residents.     
Please be assured all information will remain confidential and no individual survey responses will be shared.   
If you have any questions regarding the survey, please contact Reteisha Byrd with Boyette Strategic Advisors, at 501.604.6121.
Thank you for your time and cooperation with this important project!
Catawba Valley Farmers Market Begins the 10th Year  
The Catawba Valley Farmers Market will reopen on May 9
The Catawba Valley Farmers Market (CVFM) will reopen on May 9, beginning the 10th year of providing locally-grown meats, fruits and vegetables, home-baked goods and handmade crafts. Sales at this Market provide additional income for local vendors while making fresh, high-quality foods available to the consumers. Hanging baskets, potted plants and bedding plants will be in abundance during May.
CVFM now has a food trailer! Buford's BBQ, from New Castle, will join us occasionally throughout the 2019 season. Buford features pulled pork bbq, hot dogs, bbq baked beans, cole slaw, and beverages. Baby back ribs and chicken halves will sometimes be offered.
CVFM is located at the Catawba Community Center, 4965 Catawba Creek Road (Rt. 779), Catawba, VA 24070. Vendors are set up under the newly-expanded picnic shelter on Thursdays from 3:30 to 7:00 p.m., rain or shine. This location is a Roanoke County park with a playground, basketball court, green space and restrooms.
Interested in becoming a vendor? Contact Ann G. Harrell, Market Manager, at (540) 864-5913 or email t o catawbafarmers  
More information is also available at and on Facebook.

New Marketing Campaign for the Virginia's Blue Ridge

Visit Virginia's Blue Ridge New Ad Campaign touts
Mountains of Possibilities for Visitors to Experience

Visit Virginia's Blue Ridge (VBR) unveiled a new place marketing campaign, " Be A #Trailsetter" investing over $1 million to attract more visitors to the region. The campaign showcases the mountains of possibilities that visitors and locals alike will discover in Virginia's Blue Ridge, described as a metro-mountain vacation destination. The focus of the marketing campaign is a direct result of Virginia's Blue Ridge recent designation as a Silver-Level Ride Center by the International Mountain Bicycling Association (IMBA), which elevated the region's recognition to stake our claim as America's East Coast Mountain Biking Capital. It was clear from last year's annual meeting speaker Andrew Davis, author of
Town Inc., we needed to stake our claim.

Throughout the campaign, Visit Virginia's Blue Ridge will welcome visitors and locals to hike, pedal, paddle and taste their way through a metro-mountain adventure in America's East Coast Mountain Biking Capital. The stunning visual imagery of the campaign will inspire visitors to Be A #Trailsetter.

To illustrate this, a landing page has been created to provide an overview of the campaign including a two minute "attention grabbing" video ( "We're encouraging everyone to connect with the arts and outdoors, to go beyond the norm, and engage more freely with the entire destination," said Landon Howard, President of Visit Virginia's Blue Ridge. "In fact we are asking the community to leverage the campaign for their own businesses using the resources provided at this webpage."
Innovative Internship Program 
Workforce Solutions  
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Roanoke-Blacksburg Regional Airport Report  

March traffic was up 11.6% year over year at the Roanoke-Blacksburg Regional Airport as 2019 continues strong traffic growth

The Roanoke-Blacksburg Regional Airport continues 2019's strong growth with March traffic up 11.6% on a year over year basis. Compared to March 2018 passenger traffic grew by 6,041 passengers. In March of 2019, 58,136 passengers flew via ROA compared to 52,095 in March of 2018. Year to date, passenger traffic is up 10.7%.

For the full year of 2018, 660,836 passengers flew via ROA compared to 616,365 in 2018 and 608,288 in 2016. 2018 was the busiest year at ROA since 2007.
The Roanoke-Blacksburg Regional Airport is the primary airport for Virginia's Blue Ridge and the New River Valley.  ROA serves over 650,000 passengers per year via 4 airlines (American Airlines, Delta Airlines, United Airlines, and Allegiant Air) with nonstop service to 6 (Atlanta, Charlotte, Chicago, New York LaGuardia, Philadelphia, and Washington Dulles) hub cities as well as weekly flights to Orlando Sanford International Airport and St. Pete-Clearwater International Airport. To learn more, please visit
Upcoming Events 

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Virginia International Trade Events
VEDP International Trade  
Registration is now open for VEDP - International Trade's new calendar of events! 
Face-to-face meetings are critical to international business. We help Virginia companies meet potential customers and partners through trade missions and trade shows. 
Trade Missions 
Trade Missions are customized visits of business meetings arranged on your behalf. These meetings are pre-qualified based on your export market objective. Our schedule of upcoming Trade Missions includes:  
Trade Mission to Australia - Oct. 7 - 11, 2019 - Registration Deadline August 9, 2019
Trade Mission to Sweden and Denmark - Oct. 21 - 25, 2019 - Registration Deadline August 23, 2019
Trade Mission to Qatar - Nov. 10 - 13, 2019 - Registration Deadline Septembet 13, 2019 
  Trade Mission to Colombia - Dec. 2 - 6, 2019 - Registration Deadline October 4, 2019 
Trade Mission to Saudi Arabia and UAE - Jan. 14 - 21, 2020 - Registration Deadline November 15, 2019
  Trade Mission to India - February 3 - 7, 2020 - Registration Deadline December 1, 2019 
Trade Mission to Mexico - Mar. 23 - 27, 2020 - Registration Deadline January 24, 2020
Trade Mission to Ireland - Apr. 27 - 29, 2020 - Registration Deadline February 28, 2020 
Trade Mission to Poland and Romania - May 11 - 15, 2020 - Registration Deadline March 13, 2020 
Trade Mission to Chile and Peru - May 13 - 20, 2020 - Registration Deadline March 13, 2020 
Trade Shows 
At select international Trade Shows, Virginia's booth provides the ideal base for co-exhibiting companies, allowing you to exhibit your products and services and network with prospective customers. Our schedule of up upcoming Trade Shows includes:  
Pacific 2019 (Australia) - Oct. 8 - 10, 2019 - Registration Deadline August 9, 2019
AUSA 2019 - Oct. 14 - 16, 2019 - Registration Deadline August 16, 2019
Expodefensa 2019 - Dec. 2 - 4, 2019 - Registration Deadline October 4, 2019
Arab Health 2020 - January 27 - 30, 2020 - Registration Deadline November 22, 2019
InfoSecurity 2020 - June 2 - 4, 2020 - Registration Deadline April 3, 2020
Farnborough 2020- July 20 - 24, 2020 - Registration Deadline May 22, 2020 
Let us help you find new avenues to grow your business! 
Free One-On-One Assistance From the Virginia Department of Small Business and Supplier Diversity 
The Virginia Department of Small Business and Supplier Diversity (SBSD), in partnership with Roanoke County Economic Development Department, will be conducting free one-on-one counseling sessions on how to access business development resources, State financing programs (VSBFA), including technical assistance for conducting business with State agencies through SWaM Certification and eVA (Virginia's Online Procurement Portal).
These 1-hour sessions are by appointment only
No fee, but appointment is REQUIRED   to schedule an appointment

Save the Date
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FastForward is a grant that will pay tuition to earn industry-recognized credentials in a variety of fields

540-857-6076 or

Upcoming Open Houses
May 21, 2019 
July 16, 2019 
 Nov 19, 2019  

Blockchain as a Tool for Connectivity

Elizabeth Jose, CEO and Founder of Flewid Capital, Inc. will be discussing blockchain technology as a tool for connectivity. This event is free, but seating is limited.

May 23, from 3 to 4 p.m.
Email Martha Franklin at to reserve your spot by May 20.

Leadership Academy for the 21st Century
August 2019 - March 2020
A Toolkit for 21st Century Leaders
August 23, 2019

Project Management
Certification Course
The Virginia Tech Roanoke Center will be offering a Project Management Certification Course. This course is a prerequisite to the Project Management Institute PMP certification exam.
Tuesdays, August 27 through November 12, from 5:30-9 p.m.
For more information, contact David Conners at (540) 767-6145 or
Business of Brewing
January 27-31, 2020