You're receiving this message because you signed up from our website, ordered samples from Material Bank, or you are one of our trusted partners. | | As we move into Q3, Rollout is proud to reflect on a strong first half of 2025. The year kicked off with a Main Stage presence at the Interior Design Show in Toronto. From building a spa concept to creating the foundation of a new wallpaper collection to sharing a personal journey with a live audience, Rollout’s team proved itself a championship contender. | |
Everything Hz
After a series of personal challenges, Rollout CEO and Creative Director Jonathan Nodrick found renewed purpose in designing for wellness. His exploration of slow-growth crystals and their molecular frequencies (Hz) led to the transformation of Rollout’s Toronto headquarters into an amethyst-inspired prototyping space. This two-year journey culminated in a rich body of work, debuting at the Interior Design Show in January.
For IDS 2025, Nodrick teamed up with Clayton Budd of Coolab to create an immersive experience combining sound, light, and a 700-pound amethyst geode. The spa concept and soft-launched wallpaper collection, “Everything Hz,” explored serenity and resonance, captivating showgoers and marking a new chapter for Rollout.
See more about the project here.
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Artist Profile: Gabrielle Lasporte
For 20-plus years, Gabrielle Lasporte has created vibrant, thought-provoking art that explores the complexities of life’s ups and downs. Her portfolio includes branding, signage, illustrations, experiential design, and big-deal installations, including ''Fluid Connectivité'' (Nuit Blanche, Toronto 2022) and "Eternal Flow" (Pre Nuit Pangia, Toronto 2019).
Lasporte’s work evokes inner peace, prompting reflection on the permissions we give – or withhold – from ourselves, a theme explored in her latest patterns. With a focus on balance, flow, and nature, she is pioneering a new direction in high art wallcoverings, bringing a unique perspective that transforms our spaces and invites deeper connections.
| Learn more about Gabrielle here. | | |
New Collection: Rollout + Gabrielle Lasporte
Gabrielle Lasporte’s debut collection for Rollout showcases two distinct branches of her practice. The first is a selection of her digital illustrations which explore the elegance of line work amid discrete dabs of colour. This digital precision is both complemented and contrasted by her softly layered analog experiments using traditional batik processes.
| Watch Gabrielle's interview here. | | Gabrielle's wide range of specialness is available for sampling from our friends at Material Bank. Click on any of the tiles to learn more. | | |
Gabrielle's Material Bank Board
Take a look at Gabrielle’s very own custom Material Bank Board — a reflection of her artistic perspective, where material selection becomes part of the creative process. From light, calming greens to vibrant multi-color statements, the board offers a range of stunning options to spark ideas and support your next project. Whether you're designing a space that reflects the subtlety of nature or one that bursts with expressive color, this collection brings together materials chosen with an artist’s eye.
| Explore her board now here. | |
The Feel-Good Act of Turning Pages
At Rollout, we're big fans of analog print, and we love the experience of playing with touchable, tactile things. Gabrielle Lasporte's new collection presented the perfect opportunity to create a keepsake of her vibrant work, and the Look-Book was a perfect format to showcase her talent.
| Check her Look-Book here. | |
Meet Mell, Our Maximus Sales Rep
We are thrilled about our partnership with Maximus Architectural Solutions, based in Birmingham, AB. Mell Gage Smith leads this multiline sales firm and brings over 30 years of experience in the A/D field. Maximus represents Rollout in Alabama and Tennessee and is ready to meet with specifiers in their terrority to learn more about our materials, designs and custom capabilities.
| | Discover what Maximus has to offer here. | |
A Note from Team Rollout: Tariffs, Trade Relations and Borderless Printing
At Rollout, we’ve spent 20 years collaborating with international artists to create bold, boundary-pushing wall coverings. Headquartered in Toronto, and doing work around the world, we manufacture in both Canada and the U.S. In today’s shifting eco-political climate, we remain focused on what matters: the relationships we’ve built and the art we create. We know no borders—our walls bring people together. Proudly #NorthAmericanMade, we remain committed to serving all clients, no matter their location.
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Rollout's Theme Song
A big part of Rollout's mission is to foster creativity in a wide range of mediums, and music is one of the places where we're planting deep seeds. Our friend, Cassius Crieghtney (aka Spacedread), has been swinging by our studio to perform, collaborate and share.
Recently, Cas released a track entitled "Rollout," and we're excited to share it with our community. Says Cas: "I make music that makes you remember why we are alive. As I was singing in the amethyst room (at IDS 2025), seeing the smiles on the faces told me everything I needed to know about manifestation and the true power of real connection. What's happening here is so much more than music or wallpaper. I'm genuinely grateful that I get to be a part of such a meaningful movement."
Check out the delicious ear food, here.
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