Pre-pandemic, Daniel Bellot, Market Analyst and Vice President of Brokerage, had planned to spend last year traveling in his converted van, exploring communities to see what made their economies tick. He does market research for consulting advisory projects the team was working on. We call him our secret shopper for attracting Millennials.
During the pandemic, Daniel hit the road this winter with his snowboard and visited southeastern ski resorts, including Sugar Mountain in North Carolina and Snowshoe Mountain Resort in West Virginia. There, he found proof of the value of outdoor space and activities.
Cities worldwide are maximizing public spaces and catering to businesses that offer outdoor activities. (Read our article
in the Fall/Winter 2020 Rose Report about how experiential placemaking and tourism is the new frontier of economic development.)
"The resorts said they had their best season ever because of the great weather and the demand for outdoor activity," Daniel said. "Everything was packed. Including the breweries and wineries nearby. It is all about outdoors and experiences. This shows that if you have a fun asset it will be a draw, even during a pandemic."
Where will Daniel travel to next? HINT: Harnett County, NC. Watch for more on this project in the Summer Issue!