March 5, 2024

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Ross Levi, Executive Director/Vice President of NYS Division of Tourism - I LOVE NY to Speak at 2024 NYS Tourism Conference

Ross D. Levi, Executive Director / Vice President at NYS Division of Tourism - I LOVE NY, Empire State Development (ESD) will be discussing New York State's tourism promotion efforts at the 2024 NYS Tourism Conference in Niagara Falls, New York.


As Executive Director of the New York State Division of Tourism, Ross D. Levi leads the state’s promotional and industry efforts under the iconic I LOVE NY tourism brand to grow visitation and position New York as a premier global destination. Since joining Empire State Development in 2012, Ross has helped launch tourism efforts including: the Governor’s Tourism Summits, I LOVE NY LGBT, Path Through History, Accessible New York, the Adirondack and Catskill Challenges and the Tourism Return to Work and Meet in NY grant programs. Prior to joining ESD, Ross was Executive Director of New York’s statewide LGBTQ advocacy group, a legislative director in the NYS Senate and a marketing professional in the motion picture industry.

About Ross

View as Webpage

In This Newsletter:

2024 NYS Tourism Conference:

  • Ross D. Levi to Speak at NYS Tourism Conference

NYSTIA News:

  • Lunch & Learn Webinar: Building Budget & Community Support For Tourism: Being the 'Destination Evangelist'
  • Draft Conference Agenda is Now Available!
  • Is Your 501(c)6 Corporation Being Asked to File a CHAR500 or CHAR410 with New York's State Financial System (SFS)?
  • RECAP: Winning Content for Travel Guides & Collateral Material
  • Register & Book Your Room for the NYS Tourism Conference

Advocacy Matters to You:

  • Upcoming Lunch & Learn Webinar: Building Budget & Community Support For Tourism: Being the 'Destination Evangelist'

Member News:

  • MANY Announces Change in Leadership with Departure of Executive Director Erika Sanger
  • The Wild Center Named "Best Science Museum" in USA Today's 10Best

Upcoming Events:

  • Destination Decisions Powered by the State of the American Traveler
  • Building Budget & Community Support For Tourism: Being the 'Destination Evangelist'

Featured Co-Ops:

  • DiscoverUpstateNY.com: New Total Solar Eclipse Program!
  • Premier Travel Media: America 250th, A Milestone, 250 Years in the Making!

Job Postings:

  • Sales & Partner Relations Manager, Finger Lakes Tourism Alliance

🗞️ NYSTIA News:

Next Lunch & Learn Webinar:

Building Budget & Community Support For Tourism: Being the 'Destination Evangelist'

Join Josiah Brown, NYSTIA’s Destinations International advocacy liaison, as he shares the continually evolving roadmap for strengthening support for your organization’s budget and for the visitor economy in your community. Leading with the brand new report/groundbreaking research that Destinations International just released on February 29, you’ll see why your organization lines up perfectly with this latest message: “Destination Promotion - A Catalyst for Community Vitality. Register Now

When: Wednesday, March 6 at 12:00 pm E.T.

Cost: Free!


Please share this invite! The NYSTIA Lunch & Learn Webinars are open to all NYSTIA members and their guests. Register Now

2024 NYS Tourism Conference

Draft Agenda Now Available!

Start making your travel plans! The draft 2024 New York State Tourism Conference Agenda is now available.


Gain industry insights and inspiration during conference sessions and network with some of the best minds, most experienced individuals, and trendsetting thought leaders in the tourism industry. Hosted at the Doubletree by Hilton, adjacent to the stunning Niagara River and Falls, this year's programming will feature fantastic guest speakers from across the state and country, topics on AI, outdoor travel writing, sustainability, and more. View the Agenda

Is Your 501(c)6 Corporation Being Asked to File a CHAR500 or CHAR410 with New York's State Financial System (SFS)?

It has come to my attention that a number of NYSTIA's 501(c)6 tax-exempt members applying for pre-qualification status in the new SFS platform have encountered some confusion with regard to what documents should be required to document your non-charitable status...


Continue Reading Bob's Full Note

RECAP: Winning Content for Travel Guides

& Collateral Material

During last week's Lunch & Learn Webinar, Tom Martinelli, President & Chief Content Officer at Content Studio New York presented their topic: Winning Content for Travel Guides and Collateral Material. Some insights from the webinar included how to attract travelers to your guides, how to use print material to lead people to digital spaces, and what you can do to stand out.


Read the Full Recap

Register & Book Your Room for the

2024 NYS Tourism Conference

Join tourism industry professionals from across New York State on April 17-19 at the 2024 New York State Tourism Conference in Niagara Falls! 


Gain industry insights and inspiration during conference sessions and network with some of the best minds, most experienced individuals, and trendsetting thought leaders in the tourism industry.


Register & Book Your Room

⚖️ Advocacy Matters to You

All Advocacy
  • Join Josiah Brown, NYSTIA’s Destinations International advocacy liaison, as he shares the continually evolving roadmap for strengthening support for your organization’s budget and for the visitor economy in tomorrow's Lunch & Learn Webinar. Leading with the brand new report/groundbreaking research that Destinations International just released on February 29, you’ll see why your organization lines up perfectly with this latest message: “Destination Promotion - A Catalyst for Community Vitality. Register Now


You can access NYSTIA's Advocacy Action Center anytime to View Key Legislation and contact your elected representatives.

Member News

All News

MANY Announces Change in Leadership with Departure of Executive Director Erika Sanger

After eight years in the role of executive director and two prior years as a member of the board of directors, Erika Sanger departs the Museum Association of New York with strong leadership in place to carry the organization forward. Sanger’s focus on building organizational structure, securing fiscal responsibility, strengthening membership services, and expanding programming has grown the organization immeasurably. 


Continue Reading

The Wild Center Named "Best Science Museum" in USA Today's 10Best

Congratulations to The Wild Center! After four weeks of voting, The Wild Center is proud to announce its victory as this year's "Best Science Museum" in USA TODAY's 2024 10Best Readers’ Choice Awards. To celebrate the recognition, The Wild Center is holding a Community Free Day on Sat., Mar. 9 and inviting area residents to join.


Continue Reading

Upcoming Events

All Events

Destination Decisions Powered by the State of the American Traveler

March 5

Webinar | Future Partners & Miles Partnership | Register

Building Budget & Community Support For Tourism

March 06

Lunch & Learn Webinar | Advance Media New York | Register

Featured Co-Ops:

All Co-Ops

DiscoverUpstateNY.com:

New Total Solar Eclipse Program!

DiscoverUpstateNY.com (DUNY), the premier travel website for Upstate New York has an exciting program surrounding the Total Solar Eclipse on April 8, 2024 to increase tourism for your destination, attraction, hotel, events and more. Reach 80,000 - 200,000 monthly viewers with this opportunity for high visibility for the Eclipse week and the season ahead with ad placement, special added value and content. Consider how you can benefit and engage more visitors with participation starting at $675 and email Madelyn Roberts or by phone at 516-662-9555 for more information.

Premier Travel Media: America 250th, A Milestone, 250 Years in the Making!

This coming June, we are thrilled to introduce our inaugural America’s 250th Special Section, an exclusive editorial that will capture the essence of this historic event. By participating in our America’s 250th Special Section, you’re ahead of the curve.  Be among the first to capture the interest of tour planners as they start to create itineraries. We will also have a webpage dedicated to America 250th on our Leisuregrouptravel.com website, where your ad will be featured with promotion via our newsletter and social media. Space closes April 15th!


Learn More & Sign Up!

Job Postings

All Jobs

Sales & Partner Relations Manager,

Finger Lakes Tourism Alliance

This position is responsible for retaining, increasing, and servicing FLTA's partnership base. This position is responsible for all partnership development activities, including recruitment, retention, financials, management of the partner database and website, administration of membership records, programming, events, corresponding committee oversight, and development of membership benefits.


Learn More

Take the Tourism Advocacy Survey | Share your DEAI Case Study

Take the New DEAI Survey | 2024 Tourism Champions Agreement |

Submit a Workshop Proposal | 2024 Travel Show Schedule

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.

For more information about NYSTIA membership, events, advocacy, Co-Ops, and other services visit: www.nystia.org


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