Rural Minds Newsletter | Volume 5 | Issue 5 | October 2026 | Donate

In crisis? Call or text 988

Our mission is to serve as the informed voice for mental health in rural America, and to provide mental health information and resources. Through multiple partnerships, we are listening, learning, and working to confront mental health challenges in rural communities and the stigma that surrounds mental illness.

A Message From Rural Minds Founder & Chairman Jeff Winton

Five Years of Amplifying Rural Voices and Driving Change


This October marks five years since we founded Rural Minds. What began with a commitment to address the mental health challenges facing rural America has grown into the only national patient advocacy organization working to confront inequities, challenge silence, and ensure that the voices of 46 million people in rural America are heard.


Over the past five years, we have worked to shine a light on the unique challenges facing rural communities through media, storytelling, and conversations with policymakers, leading nonprofit organizations, and corporate partners. We have helped bring rural mental health into the national conversation, elevated the experiences of people who are too often overlooked, and built partnerships to advance meaningful change.


We could not have done this without the thousands of people we have met who have shared their stories with honesty and courage. Their willingness to speak openly about their experiences has helped others feel less alone and has made it harder to ignore the realities of rural mental health. These stories are at the heart of our advocacy and remind us why this work matters.


We did not anticipate all the challenges that would emerge in rural America over these five years, including the effects of decisions made by our government on rural communities and the resources they depend on. But we know the need we are addressing did not begin with Rural Minds. For generations, people in rural America have faced barriers to accessing mental healthcare, isolation, and a lack of understanding of the realities of rural life. We recognize the opportunity and responsibility for Rural Minds to help bring these longstanding inequities into the open and advocate for change.


Our work has also grown beyond raising awareness. Through initiatives such as the Farmer Mental Health Resilience Program, the Rural Youth Mental Wellness Program, and Deep Roots, we are developing practical ways to reach people where they are and address challenges specific to rural life.


As we celebrate this milestone, we are also looking ahead. Our unprecedented growth over the past five years has reinforced the need for a new strategic plan that will guide Rural Minds through the next five years and beyond. With an evolving organizational structure and a renewed focus on our priorities, we are preparing for the next phase of our work: strengthening our advocacy, amplifying rural voices, and driving progress toward greater mental health equity.


I am deeply grateful to our partners, supporters, donors, volunteers, and, especially, our small but dedicated Rural Minds team. Their commitment has made everything we have accomplished possible. Most of all, thank you to everyone who has trusted us with their stories and helped us demonstrate that rural mental health deserves attention, understanding, and action.


Five years ago, we set out to give rural mental health a stronger voice. Today, we are building on that foundation to make sure rural voices are not only heard, but help shape the changes our communities need.


With heartfelt appreciation,

Webinar Recording Now Available:

Introduction to the Rural Youth Mental Wellness Program

If you missed our latest Rural Mental Health Connections webinar – “Introduction to the Rural Youth Mental Wellness Program” – the recording is now available to watch online.


The webinar offers an introduction to Rural Minds’ new Rural Youth Mental Wellness Program, which is designed to build mental health awareness, reduce stigma, and connect young people in rural communities with trusted information and resources.


Hear insights from a leading researcher in youth mental health interventions, along with young rural advocates who helped shape the program’s outreach and direction. Their perspectives highlight why making mental health information and support more accessible to rural youth matters.

Putting Down Deep Roots for Farmer Mental Health

Rural Minds is working with Pioneer Seeds and country music star Chris Janson to develop Deep Roots, a new program designed to provide practical tools and resources to help farmers navigate tough times, recognize when they may need support, and be there for the people around them.


Watch the Chris Jansen video for the Deep Roots program.


You can help bring this important work to life. Funds raised through the Pioneer Seeds and Chris Janson Hats Off to Farmers collaboration will support the development of Deep Roots and help Rural Minds expand mental health resources for farmers and their families.

Cultivating Hope: Strengthening Rural Mental Health

On September 10, Rural Minds Founder and Chairman Jeff Winton joined Mental Health America’s webinar, “Cultivating Hope: Suicide Prevention and Resilience in Rural Communities,” alongside fellow panelists Tara Haskins of AgriSafe Network and Jeffrey Ditzenberger, founder of TUGS. The discussion was moderated by Jackie Zimmermann, director of public education at Mental Health America.


The webinar focused on practical ways to create more open conversations about mental health and help people to connect with support when they need it most. Topics included recognizing rural-specific stressors and warning signs, starting safe and compassionate conversations about suicide, and connecting individuals with rural mental health networks, telehealth services, and crisis resources.


Building stronger rural communities starts with making it easier to talk about mental health and suicide, recognizing when someone may be struggling, and knowing where to turn for help.

A Day in My Life as a Caregiver

Guest Blog Post by Todd Henderson


Recently, I decided to write about my life as a caregiver. I reasoned it would be cathartic for me and hoped it would be helpful for other caregivers. I randomly picked today. It turned out to be a doozy.


I’m the father and guardian of my 33-year-old son Tyler who lives with a serious mental illness (SMI) – schizoaffective disorder. This disorder involves schizophrenia and bipolar disorder, along with psychosis (hallucinations and delusions), mania, and depression. Simply put, it causes significant life-long functional impairment.

Breaking the Silence Around Mental Health in Agriculture

Mental health is an important part of worker well-being across agriculture and the meat processing industry. On October 14, Jeff participated in a Meatingplace magazine webinar, “Mental Health in Meat Processing and Agriculture,” alongside Nichole Sargent, co-owner of Southpaw Packing Company and founder of the “Slicing Through the Stigma” campaign. The discussion was moderated by Peter Thomas Ricci, managing editor of Meatingplace.



Open conversations about mental health can help break down barriers to seeking support and ensure workers know that help is available. Rural Minds is committed to advocating for the mental health needs of people in agricultural communities and amplifying conversations that can drive greater awareness and understanding.

Rural Minds on the Road – Raising Awareness of

Rural Mental Health Challenges

Here are some highlights of the events that featured Rural Minds over the last few weeks to help raise awareness of rural mental health challenges and provide actionable information and resources for confronting the mental health crisis in rural America.

On August 31, Jeff joined a panel discussion presented by Bristol Myers Squibb on “Farmer Mental Health in the Midwest: Challenges, Community, and Policy Solutions” at The Council of State Governments Midwestern Legislative Conference in Saint Paul, MN. Jeff was joined by Meg Moynihan Stuedemann of the Minnesota Department of Agriculture; Anne Schwagerl of the Minnesota Farmers Union; Jason Lennox of One Arrow Group; and Genevieve Plumadore of Bristol Myers Squibb.

On September 15, Jeff participated in a virtual Town Hall Presentation for Southwest Michigan Behavioral Health.

On September 15, Jeff gave a virtual presentation to the Farm Action’s Local Leaders Meeting to discuss the work Rural Minds has been doing to connect rural Americans with mental health resources and support, and the impact it’s been making. 

On September 17, Jeff gave a TED-Talk presentation on rural mental health to the Eden Up to Date Women’s Club in Eden, NY. 

On September 22 -24, Rural Minds Project Director Carol Anderson attended the Women in Agribusiness Summit in New Orleans, LA, and delivered a presentation on September 23.

On September 28, Rural Minds Vice President of Public Policy Don Hannaford gave a presentation on rural youth mental wellness at the Annual National Association for Rural Mental Health Conference in Santa Fe, NM.

On October 13, Jeff was a keynote speaker for the All Grantee Retreat 2026 in Midland, TX, sponsored by Texas A&M University School of Public Health and the Hogg Foundation for Mental Health.

On October 14, Rural Minds Executive Director Chuck Strand participated in ADHD Roundtable Discussion in Washington, D.C., sponsored by Otsuka.

On October 15, Chuck participated in an Alcohol Use Disorder Policy Roundtable: “A Dialogue on the Path Forward,” in Washington, D.C., sponsored by Eli Lilly.

On October 19, Jeff gave a TED-Talk presentation on rural mental health and resilience at the Chemung County Farm Bureau Annual Meeting in Elmira, NY.

Rural Minds in the News

Click on the links below for some of Rural Minds’ latest media coverage:












Be sure to visit the “Rural Minds in the News” webpage to see additional media coverage of Rural Minds that helps increase awareness about mental health challenges in rural America and the stigma surrounding mental illness.

Help Us Help Others

Rural Minds depends on personal donations and corporate support to develop and distribute educational information and resources to improve mental health in rural America. Your donation to Rural Minds helps to provide content, programs, and media outreach that confront the mental health emergency in rural communities and the stigma that surrounds mental illness.


And now, giving is easier than ever – donations can be made through PayPal and Venmo. Thank you for helping to bring hope and support to rural communities.

Connect With Us!

Facebook  X  Instagram  LinkedIn  YouTube