Could you please share your journey in United States with SAS?
I have been working for SAS for more than 30 years in many different functions, such as Corporate Finance, Operational Management, Marketing and Sales to name a few. Besides working at our head office in Stockholm, Sweden, I have also had positions in Brussels, Belgium and London, UK. I have been the General Manager for SAS in the Americas since December 2020.
SAS is a new member of SACC-DC. Could you share the story of how you initially got involved with our network?
SAS has a strong presence in North America, and we have been established in this market since 1946. We fly to seven cities across the United States: Los Angeles, San Francisco, Chicago, Miami, Washington D.C and Boston. In New York we fly both to Newark and JFK. In addition to this, we also fly to Toronto in Canada. It is important for us to have a close relationship and partnership with Scandinavian and Finnish companies that are established in the US and Canada, as well as US companies that have a link to Scandinavia, Finland, or Northern Europe. Being members of the Chamber is a natural extension of our presence in this market, and we are very happy to have joined a partnership with SACC (Swedish American Chamber of Commerce), with the purpose of better communicating our products and services as well as offers to the various chambers and to their members.
What opportunities lie ahead for SAS in the United States, and what do you look forward to?
The US has bounced back quickly post-covid, and the economy is overall developing very well. A combination of reduced inflation and a strong dollar means Americas are again interested in traveling abroad, and Europe is high on their list of destinations they want to travel to.
In addition to that, with the introduction of the Inflation Reduction Act and the investments in new technology and sustainable aviation fuel among other things, the US will become even more important to us in the future. The increased access to SAF will result in us fueling more in the US. This is a step in the direction towards net zero emissions by 2050.
Could you share any personal or professional insights gained from your journey with SAS in the United States that you believe would be valuable for aspiring business professionals?
The US is a vast country, and each state is different. I would recommend anyone who wants to come here to do your homework properly to understand your market. This is not Sweden. And it is not the US you encountered during your vacation either. In addition, each state has its own set of rules and regulations and the cultural differences between the states can be quite significant. In order to be successful personally and professionally, you need to be aware of what is applicable in the market you want to do business in.
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