Swedish-American Chambers of Commerce of the USA, Inc.

e-Currents

April 2026

This newsletter contains news, updates and relevant information from the Swedish American Chambers of Commerce Inc.

WORDS FROM OUR CEO

Dear Friends,


Interest in the U.S. and the U.S. market remains strong. The Swedish American Chambers of Commerce USA, Inc. (SACC-USA) connects Swedish innovation and enterprise with the U.S. market. Through our network of regional chambers, we connect companies and individuals with opportunities at the state level, where most business decisions are made.


To mark the 250th anniversary of the United States, we are offering members 250 minutes of complimentary, tailored advisory services by U.S. experts. Such advisory is key when entering and navigating the U.S. market.


Membership also provides access to our programs and business development opportunities. The annual Executive Forum in Washington, D.C., will take place on May 1 in connection with the Select USA Investment Summit starting on May 3. Ambassador Christine J. Toretti is bringing a business delegation from Sweden to meet investors and state-level decision-makers at the Summit. You are welcome to contact us if you are interested in participating.


The Executive Forum in Washington, D.C., on May 1 will take place under the Chatham House Rule for candid discussions and not-published insights. Seats are reserved for members and partners of the Swedish American Chambers of Commerce USA; to become one of them, we invite you to express your interest at program@sacc-usa.org


We appreciate the Swedish American business community and enjoy our collaboration; we look forward to staying in touch.


Warm regards, karin.hammar@sacc-usa.org +1 202 415 1899

Karin Hammar

CEO 

Interested in becoming a SACC-USA member?

Read more about our membership benefits and connect with us here!

NEWS FROM SACC-USA

Executive forum 2026


We are now just a few weeks away from this year’s Executive Forum, which will take place on May 1 at House of Sweden in Washington, D.C. Rich with audience interaction, Executive Forum brings together 100 guests and speakers from business, media, government, and security affairs. Held under the Chatham House Rule, the leading voices share not yet-published insights on the risks and opportunities emanating from the transatlantic relationship.  


It is not too late to apply for a seat here!

Pictures from Executive Forum 2025

SACC-USA Business Awards 2026

Nominations are open for the SACC USA Business Award 2026, recognizing Swedish companies that have successfully grown, innovated, and created impact in the U.S. market.


The award highlights companies demonstrating strong commercial performance, innovation, sustainability and long-term commitment to Swedish-American business relations. Both SACC members and non-members are welcome to apply or submit nominations.


The winning company will be featured as sponsor and keynote speaker at the SACC USA Executive Forum 2026 in Washington, D.C. on May 1 — a visibility opportunity valued at up to USD 20,000.


According to Jury Chair André Persson, the award plays an important role in highlighting Swedish SMEs operating in the U.S.


Swedish SMEs are building strong businesses in the U.S., creating jobs and bringing advanced innovation to the market. This award helps give these companies the recognition they deserve,” says André Persson.


He adds that Swedish companies continue to make a meaningful contribution to U.S. competitiveness and sustainability.


The nomination deadline is April 10, 2026.


Learn more and nominate: here

Winner of the SACC-USA Business Award 2025, XVIVO.

Forest Innovation Summit


📅 April 21-22, 2026

📍 UC Berkeley


Forest Innovation Summit returns for its 4th edition during San Francisco

Join industry leaders, investors, and policymakers at a two-day summit focused on the fundamentals shaping the future of forest innovation.


This year’s theme, "Back to Basics: The Foundations of Resilient Forest Management" will cover topics such as mass timber, the circular bioeconomy, emerging engineered wood products, lignin research, carbon, and the regulatory and infrastructure frameworks shaping the sector.


The program will also feature startups pitching new innovations in forestry and the forest-based bioeconomy.


Sweden is a global leader in sustainable forestry. The summit will explore what has enabled that leadership and what California and Sweden can learn from each other to accelerate resilient forest management and climate solutions.


Secure your spot here!


Learn more by clicking on the image below

From Ukraine to the U.S via Sweden - meet Roman Chukhviysky, Executive Director, SACC Georiga

My first encounter with Sweden goes back to 1993. Ukraine had only recently become independent after the collapse of the Soviet Union, and life was still difficult for many families, including mine. My father worked at a factory and my mother was a nurse in a local hospital in Lviv, raising two kids, including me and my younger sister.


Just before Christmas Eve that year, my parents helped a missionary couple from Ljungskile, Sweden—Jan and Kerstin Sjöholm—who had lost their way and whose van had become stuck in snow on the road near Polish boarder in Lviv, Ukraine. Having a big heart for people, they had driven all the way from Sweden in their personal van filled with Christmas presents for children in orphanages in western Ukraine.


It was the first time I met Swed’s in person. Their kindness and dedication left a deep mark on my heart and our paths crossed ever since and our friendship is lasting to this day.


A few years later, after graduating from high school in Lviv, I had the opportunity to study in Sweden. That experience was transformative. I discovered that although our countries had very different histories, we still shared many values in common like love for freedom, community, resilience, and a strong determination in building a better future.

After returning to Ukraine, I began working in the international business community, supporting Swedish companies operating in Ukraine and becoming actively involved in the Swedish business ans social community there.


In 2008, after gaining experience both in government and the private sector, I founded my own company. I designed a “one-stop shop” for foreign companies and investors entering the Ukrainian market. Our mission was simple: take bureaucratic challenges off their plate—legal procedures, licensing, tax matters, accounting, customs, and talent acquisition—so companies could focus on growth and development. Our philosophy was straightforward: as our clients grow, we grow with them.


As the company expanded, we began developing an international presence, opening an office in London in 2013. At the end of 2021, I moved to New York to establish operations in the United States, but only a few months later, Russia launched its full-scale invasion of Ukraine. It was an unimaginable and devastating moment for my country and for millions of people. The business of my clients was effected dramatically, so was mine. Like many Ukrainian families, mine had to make a difficult decision, leave everything behind, our home, our 6 kids had to leave their friends and everything we built over the years and restart all over again in the United States.


Today, Belmonri Services International is helping European and international companies establish themselves in the U.S., connect with top talent, helping them build a strong teams that will drive their business growth and build a srong operations in the United States. We partner with more then 50 countries through our affiliate partners all over the globe.


Through this work, I became increasingly engaged with European companies expanding into the Southeast, including Swedish businesses that see Georgia as a strategic gateway to the American market.


One of the great milestones in this journey was the privilege of representing the United States in the America House and other high level meetings, speaking about the opportunities this country has to offer to businesses from around the world. It was also a privilege to represent Ukraine as a nation that the world has rediscovered—not as associated or even part of russia, but as a country of technology, innovation, and resilience. Today - Ukraine stands as a symbol of freedom and reselience for the whole western civilization. All these conversations took place during events surrounding the World Economic Forum in Davos, where I had the honor of participating for two consecutive years, representing Swedish American Chamber of Commerce at the Swedish Luncheon and of course, Sweden is not only a brand in itself but also a global leader in innovation, sustainability, technology, and green energy.


At the same time, my heart remains deeply connected to Ukraine. In 2023 I founded the Global Alliance for Ukraine, a 501(c)(3) organization dedicated to building bridges between Ukraine and countries, international partners and allies around the globe. The goal is to support Ukraine as it continues to stand strong—not only because of its unbroken spirit, but also thanks to the support of partners such as Sweden, United States and many more—and eventually rebuild it into a prosperous European nation that will keep protecting the values and freedoms and democracy standing in the gap between the country agressor russia and the rest of the western civilisation.


Serving as Executive Director of the Swedish-American Chamber of Commerce Georgia has been an incredibly rewarding experience. The Swedish business community has built a strong and respected presence in Georgia, and the Chamber plays an important role in supporting these companies while strengthening transatlantic partnerships.


What makes SACC truly unique is the strength of the network across both the United States and Sweden. Being part of the broader Swedish-American Chambers of Commerce of the United States ecosystem allows us to connect business leaders not only locally, but across regions, industries, and continents.


In Georgia, we see our role as a platform—bringing together Swedish companies, American partners, entrepreneurs, and innovators. One example is an upcoming event that will be hosted by our member Axis Communications, where Swedish companies such as Skanska, Evolabel, Axis Communications, and SAS will share insights about innovation and how Swedish technology continues to shape global industries.


Through business roundtables, networking events, and strategic partnerships, our goal is always the same: to create meaningful connections that lead to real opportunities, while addressing the challenges facing businesses in today’s rapidly changing global economy.

Georgia offers a unique combination of global connectivity, strong logistics infrastructure, world-class universities, and a very business-friendly environment. The Port of Savannah is one of the largest and fastest-growing ports in the United States, and Atlanta is home to the world’s busiest airport.


This infrastructure makes the region a natural gateway for international companies entering the U.S. market.


Sweden itself is already a global brand. Swedish companies bring a strong culture of innovation, sustainability, and long-term thinking. These values resonate particularly well with the industries growing across the Southeast—especially in advanced manufacturing, mobility, technology, green innovation, and energy.


Increasingly, Swedish companies are choosing Georgia not just as a market entry point, but as a place to build long-term partnerships and innovation ecosystems.



Looking ahead, the future of transatlantic cooperation will increasingly be driven by technology, innovation, and resilient supply chains. Swedish companies are global leaders in areas such as advanced manufacturing, mobility solutions, sustainability, and digital transformation.


At the same time, the global landscape is evolving quickly, creating new opportunities to connect innovation ecosystems across Europe, the United States, and beyond.



Organizations like SACC play a crucial role in facilitating these connections. By bringing together business leaders, entrepreneurs, and institutions, we can help create partnerships that drive economic growth and long-term collaboration.



For me personally, the mission remains simple: to continue building bridges between people, companies, and countries—making the world a better place for future generations and for our children.


Interesting reads

DID WE INVENT AI - OR DISCOVER IT?

By: Jonatan Kruse

(Picture: Swedish Frames / SICS AI)


Artificial Intelligence has come to dominate the conversation recently. Yet, the trio Andrew Gilmour, Åsa Wikström, and Jonatan Kruse managed to captivate the audience during Transatlantic Day in Lund.


AI is, by definition, an invention, the trio reasoned. But is it easier to grasp and understand if we think of it as a discovery? A new, machine-driven way of thinking and reasoning that we have not encountered before? We cannot dismiss AI as a simple tool. Nor can we compare its intelligence to that of a human. But to some extent, we can understand it as an entirely new way of thinking, reasoning, and helping us solve human tasks and problems.


The trio agreed that even though AI may be overexposed in today’s everyday conversation, its long-term significance cannot be overstated. We are facing a technological shift that will drive increasingly profound changes the more it is implemented—and the faster it evolves. A technology that will likely become mechanized through a wide range of robotic solutions in the future.


“Either AI is doomed for economic reasons,” Kruse reflected. “The revenues won’t cover the costs. Or AI survives—but stops evolving. We’ve already seen the peak. Or AI survives and continues to develop. And even if the first two scenarios are possible, we must be mentally, practically, and economically prepared for the third.”



Andrew Gilmour is a former analyst at the CIA, Jonatan Kruse is CEO of Swedish Frames / HiAi!, and Åsa Wikström is Head of People & Culture at Foxway.


THE DIGITAL LABOR IS HERE - VIKTOR GOLD

By: Viktor Gold


This story is about you, and I will tell you why if you follow me to the end. You may still think AI is mainly a chatbot. Useful for text, images, summaries, and faster answers. But that is already the old story. The real shift is that AI is moving from generating outputs inside a chat window to acting inside the same software and workflows you use every day.



You may have heard of OpenClaw. But you probably have not fully grasped what that means. This is AI that can autonomously use your computer - digital tools, click, navigate, move across apps, and complete work. At one-hundredth of the cost. At one-tenth of the time. Working 24/7. That is not a better writing assistant. That is the beginning of digital labor.


That changes the equation for you. We already saw phase one with ChatGPT, when millions of people started writing, researching, and creating through conversation. Phase two is bigger. There are now two ways to do almost anything: the old way, where you produce every output manually, and the new way, where you build systems that compound.


Take this article as an example. I could write it once, the old way. Or I can build the system around it: voice input, transcripts, reusable prompts, research loops, newsletter workflows, and agent support. Then this article stops being just one article. It becomes the first building block in a machine that helps me produce recurring value with my own voice and values still intact.


This is why you might feel both excitement and fear. You should. Jobs will change fast. Some tasks will lose value. Some roles will be redesigned. But what humans bring does not disappear. It moves up a level: judgment, taste, direction, systems thinking, and above all, rate of learning. Those who learn fastest and build fastest will pull away.


This is personal for me because I think a lot about the world my children will grow up in. And even in a future shaped by AI, I believe the most important things will still happen when people meet, exchange ideas, and build together. In a world moving this fast, no one can keep up alone. But a strong community can.


That is part of why AI Gothenburg exists. Not to add more generic AI talk, but to gather people who want to understand what is happening, learn faster, build better systems, and shape where this goes next. The real risk is not that AI exists. The real risk is that too many good people stay passive while a small number of actors shape the future for everyone else.

So if this resonates, do not leave this as just another article. Act on it. Join the community. Become a supporter. Connect on LinkedIn. Because the gap between those who build systems with AI and those who keep working the old way is about to grow very fast. And this story, whether you like it or not, is about you.


About Viktor Gold

Viktor is a keynote speaker and AI advisor who helps leaders understand what is actually happening with AI - and what to do about it today. He is the co-founder of AI Gothenburg, a physical hub and open community where AI-native entrepreneurs apply 10x thinking to real industry problems - building at a pace and in a way that legacy organisations simply cannot match.


Link to Viktor Gold here!


Link to AI Gothenburg here!

Interesting podcasts

Ekonomiska hybridhot med Karl Lallerstedt?

Geopodden

Feb 23

44 min 27 s


In this episode, Karl Lallerstedt talks about economic hybrid threats. We explore the most common types of economic attacks, how companies and institutions are affected in the short and long term, and the strategies required to prevent and counter these threats.


Karl Lallerstedt is a Senior Analyst at the European Centre of Excellence for Countering Hybrid Threats.


Listen to the episode here! (In Swedish)



Trump's State of the Union 2026: Tariffs, Supreme Court Clash, Economy & Midterm Stakes

The White House Briefing Room

Feb 25

16 min


In this episode of The White House Briefing Room, Jon Decker delivers an insider breakdown of President Donald Trump's 2026 State of the Union address.


Broadcasting from inside the House chamber for his 30th State of the Union, Decker unpacks the key moments, political tensions, and policy priorities shaping the president's second term


Jon Decker is an American journalist and White House correspondent.

Listen to the episode here! (In English)



NEW BOARD ANNOUNCEMENT & THANK YOU

We are pleased to welcome Carl Källén as our new Chairman of the Board and Yasmine Månsson as our new U.S. Corporate Director. We would also like to extend our sincere thanks to Per Cedergren, who has stepped down as Chairman of the Board.

Carl Källén


Yasmine Månsson

Per Cedergren

TALENT MOBILITY

SACC-USA and its regional chambers are still recruiting new trainees for the upcoming fall 2026 term. If you know someone who might be interested in an internship with SACC, please encourage them to explore all available positions here.


Is your company seeking to recruit talented trainees? Click the image below to learn more about our Talent Mobility Program.

Interested in becoming a SACC-USA member?

Read more about our membership benefits and connect with us here!

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