Twenty years ago, adolescents in Iceland were among the heaviest drinkers in Europe. Now, Iceland is home to some of the "cleanest-living" European teens. Rates for alcohol, marijuana and tobacco use have dropped significantly over the past 18 years - but how? The article explains how traditional substance use/abuse prevention programs are not effective. Instead of focusing on educational strategies, Iceland's program "Youth in Iceland" addresses identified protective factors: teens involved in organized activities, spend time with parents during the week, feel cared about in school, and are not outside late at night, all report lower substance use. These findings prompted the program to strengthen laws regarding curfews and the legal age to purchase tobacco and alcohol."Youth in Iceland" also encourages parents to spend more time with their children, as well as form better relationships with their school(s). Additionally, organized after-school activities are provided for youth.
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