FEBRUARY 2023

Dear Anita,


Video may have "Killed the Radio Star" 40 years ago, but today it's making a star out of selling. In this issue of SAVVY, we're excited to tell you all about how companies are adopting this 21st century tool to engage with prospects and audiences of all types.


Why does following the posts from your influencers matter? Check out our LinkedIn Tip below.


Want to chat? Contact me anytime.


Anita O'Malley

CEO, Leadarati

Screen to Sale: Guide to B2B Video Selling

Video-based selling has become an increasingly popular strategy in the B2B market, especially in the age of remote work and virtual communication. Here are what we see are benefits to using video for selling, with some potential drawbacks that B2B companies should consider.

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HOT TIP

Follow Customers & Prospect Companies


It sounds like a basic function, but did you know that 50% of the business professionals we train on LI don't do this?


Why is following so important to your business dev and marketing efforts? Because your circle is posting about their innovations, accomplishments, new hires and more. Open your HOME page in the a.m., read it like a newspaper and interact with them via comments and shares.


The opportunity to converse is everywhere on LinkedIn. Take advantage, friends.

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Is your marketing performance based?

Contact us to discuss new ways to grow business opportunities.

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