Follow Customers & Prospect Companies
It sounds like a basic function, but did you know that 50% of the business professionals we train on LI don't do this?
Why is following so important to your business dev and marketing efforts? Because your circle is posting about their innovations, accomplishments, new hires and more. Open your HOME page in the a.m., read it like a newspaper and interact with them via comments and shares.
The opportunity to converse is everywhere on LinkedIn. Take advantage, friends.